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Articles by Nalini Edwin
With Zombie, Le Temps wants to give a second life to its evergreen stories
We love to hear users’ stories about using Chartbeat editorial analytics to solve problems large and small. Recently, our partners on the product team at Le Temps shared how they used Chartbeat APIs in building Zombie, an innovative internal tool that identifies evergreen content that is ideal for republication, and then suggests relevant articles to editors. Read below about the challenge, their product vision — and how Chartbeat helped. The post below was originally published by Le Temps.
The Long View of Headline Writing: Where Art Meets Science
It’s that time of year again, when media grows reflective and retrospective. Across the industry, headlines begin to take the long view. Everywhere we look, we see lookbacks, best-of and worst-of lists, roundups, and other invitations to the year-in-review. This ritual offers an important point about headlines — one worth paying attention to. After all, headlines are the fundamental link between content and the people who consume it, connecting reader to reading material whether in print or online.
Reporting live! Meet Chartbeat's new suite of Reports
While poring over a report or spreadsheet, have you ever wished that the useful historical insights within could be magically pinpointed for you? You wouldn’t need to sift through piles of data to find the “Eureka!” moments that guide your work — because you’d already have them in hand. Well, you’re in luck, because our new Reports are now live. Designed as a cleanly visualized, richly insightful experience, Chartbeat’s Site, Section, and Author reports are delivered to your inbox each morning.
Q&A: The Data Science and Design Behind Our New Look
Chartbeat’s Design Director and Product/Data Chief discuss the work behind our new user experience. Interviewed by Nalini Edwin and Jill Nicholson. Renee Solorzano [Design Director]: A constant project of mine is to keep moving us in the right direction with UX consistency and a cohesive product.
Headline Test to Success - Chartbeat Blog
In case you missed it, we recently held a live webinar on how to optimize your homepage and use Engaged Headline Testing to its full advantage. Check out the recording here. We all know that a headline can make or break your stories, but given all the competition for reader attention, your ability to write engaging headlines is critical to your audience’s health. Audience data can help with headline writing, but at the end of the day, it’s more art than science.
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