Despite the boom in usage, AI is often poorly understood, and oversold. Many don’t have a clear idea about what AI and Machine Learning actually is, or can do, leading to the terms misleadingly becoming a catch-all for automation and falling short of marketers’ expectations. Below Peter Gasston & Natasha Momin at VCCP explain for CEO Today. The Forrester report indicates that AI used by marketers does not address operational and technical complexities which drive marketing performance.
