This case study describes the launch of Satyamev Jayate, an Indian 'social problem' talk show series broadcast by the Star India television network. TV channels, services, programmes India Strategy Navin Talreja and Khushnuma Daruwala Brand owner: Star IndiaAgency: Ogilvy & Mather, Jonathan Dothan (independent consultant)Brand: Star PlusCountry: IndiaChannels used:Direct marketing, Internet – display,... WARC subscribers can sign in to keep reading Not a subscriber?
