For regular viewers of this show, you know I like to quote my late, great parents a lot. There was a wisdom to my Irish mom and Italian dad that keeps comforting me and these days "grounding" me. Remember, it was my dad who famously reminded me as a kid, "Neil, stay humble. In your case, it will come in handy." My mom was much the same when it came to success: "Enjoy it, Neil, but don't expect it. And certainly don't act like it." Enter Steve Bannon. Stay with me, I have a point here.
As if this time of the year right after Christmas wasn't tough enough, now talk of a "bomb cyclone"? Are you kidding me? I've heard of blizzards and nor'easters, arctic blasts and polar vortexes, but what the heck is a bomb cyclone? I guess a lot of us are about to find out, and I mean more than 200 million of us. That's the number of Americans in the path of this monster storm that will likely ravage coastlines from Maine to Georgia, beginning bright and early tomorrow morning.
So the president's tweeting that UCLA kid's dad again. And more than a year after a big election, some people still shouting. So many. So angry. So constant. It's not that any of these are un-important matters, but the only things that matter? Try telling that to 58 families who'll have one less chair at their thanksgiving table this year after that rampage in Las Vegas last month. Or the more than two dozen families in Texas trying to do the same after that church shooting a couple of weeks ago.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".