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We all have filters for the people we hire. Google used to give esoteric tests that only the most "Googley" could pass. The FBI goes way back to know you've mostly followed the straight and narrow. Some companies hire from certain schools, others just hire their friends (mistake). I look for characters. I look for unique personalities. I look for people who are "living the dream." People who embody the ethos of the brand we are building.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.