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Articles by Neil Pursey
Here is what your marketing leadership should be focused on for business growth
By Neil Pursey You've invested in your marketing, but your CFO is putting pressure on you to show a return on investment (ROI). If you're second-guessing yourself and your team, it's most likely because your team is spread across paid, owned and earned media, each doing their best to get through the workload and meet their KPIs. Story continues below Advertisment Getting these disciplines working together can be a complex process.
Here's what your marketing leadership should be focused on
Neil Pursey, CEO of Measurebyte Getting these disciplines working together can be a complex process. You probably realise that you're wasting budget and missing opportunities for growth, but you don't know where to start fixing the problem. You're frustrated, and it's because you're not focused on the metrics that matter. A common challenge for companies is the complexity of marketing data - it's unstructured and intimidating to even the most seasoned data engineer.
How to turn your website into a lead-generating machine
B2B technology marketing has undergone tremendous change in the past few years. A shrinking sales force, the rise of remote work and new buyer behaviour have turned up the pressure on internal brand assets to deliver the goods. Previously, companies relied on one-to-one, personalised consultations with sales agents to deliver sales. Buyers now expect to be able to make purchasing decisions with minimal human interaction.
Morocco's Impulse Accelerator offering share of $250k to startups from around world
Morrocco’s newly launched zero-equity Impulse Accelerator will offer the top tech startups that pitch at its demo day a share of $250 000 in cash prizes. The tech accelerator, located in El Kelaa of Sraghna which is about 100km from Marrakesh, was launched last month by University Mohammed VI Polytechnique (UM6P) in partnership with the OCP Group and its subsidiary OCP Africa. The accelerator’s 12-week programme was designed by global accelerator organisation MassChallenge.
Vodacom, with LG and Nokia, trials its 5G data network at Durban July
Vodacom continued its love for launching 5G-related tech at the Durban July, one of South Africa’s biggest horseracing events. The telecoms company, partnering with infrastructure provider Nokia and smartphone maker LG, showcased “Africa’s first live, 5G data session on a commercially ready 5G mobile phone and network.” The demo was performed using the LG V50 ThinQ 5G smartphone, and Nokia’s AirScale 5G radio network tech.
10 tips and tricks for setting up your Huawei P30 Lite
The Huawei Lite series is the Nokia 3310 of our time. Everyone and their dog has one. Earlier this year alongside the P30 range, the company debuted its P30 Lite variant, which features a sleeker design, larger screen, and more cameras at the back. We’ve been using it now for a good few months, but we know that some are only just purchasing their devices. So, with that in mind, here’s a few initial steps, tips and tricks for getting the most out of your P30 Lite after you power it on.
People thought award winning entrepreneur was 'crazy' when he started business
Would you still pursue an innovative business idea if those in your community thought you were crazy to try? This is exactly what a young Tanzanian entrepreneur Edgar Edmund (pictured above, right with RideLink founder Daniel Mukisa) did at the age of 15 when he founded Green Venture — a company which reuses plastic waste to develop cheap and affordable building materials such as paving blocks and bricks.
Eight Kenyan fintech startups to keep an eye on
With the 2007 launch of mobile-money transfer service M-Pesa by Vodacom for Safaricom, Kenya has led the world in mobile money. Inspired by this revolutionary fintech solution — which is used by 30 million users in 10 countries — a crop of expats and Kenyan fintech innovators have picked up the baton and have founded startups that are developing products that promise to democratise financial services on the continent.
Apple to implement scissor switch keyboard design in 2019 MacBook Air
News of Disney casting Halle Bailey as Ariel for its live-action remake of The Little Mermaid continued to trend throughout Thursday and Friday morning… A massive shift is happening in the marketing world.
MEST Africa appoints Ashwin Ravinchandran as new head
MEST Africa has announced the appointment of Ashwin Ravinchandran as its new managing director. Ravichandran (pictured above) takes over from Aaron Fu whose last day at MEST was on June 30. In a statement on Wednesday (3 July), the pan-African entrepreneurial training programme, seed fund, and incubator said Ravichandran joined MEST in 2015 as a technology teaching fellow.
Green machine closes VC deal after pivot from vending solution to tech platform
After a year of running their vending machine business Gideon Greaves and Chad Knezevich were at a loss at what to do. Greaves had sold his car and the two had yet to draw a salary. Greaves’ cellphone account was bouncing. Few corporates or organisations were taking to their two expensive R80 000 vending machines that were fast depreciating. Maintenance costs were building up and just to replenish the machines the two had to at times contact security guards to get access to the machines.
Disney fans claim they lost 'natural' redhead icon with Ariel casting
News of Disney casting Halle Bailey as Ariel for its live-action remake of The Little Mermaid continued to trend throughout Thursday and Friday morning when the hashtag #NotMyAriel gained momentum on Twitter. #NotMyAriel trending on twitter?
Engen Pitch & Polish competition back for 10th season with countrywide workshop series
The Engen Pitch & Polish competition is back for its 10th season with a series of free entrepreneurship training workshops which will take place around the country and kick off tomorrow in Johannesburg. In a statement today (4 July) Engen Petroleum said the entrepreneurial pitching competition has so far helped over 10 000 entrepreneurs improve the way they pitch to investors.
These 14 Huawei phones will get EMUI 9.1 in SA in the next two months
A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing… On Tuesday, Memeburn received a press release from Google stating that YouTube will be live streaming sport content on its platform, thanks to a… It seems Disney is not done remaking every single 90s animated movie from its past.
YouTube clarifies its stance on SuperSport and live sport on the platform
On Tuesday, Memeburn received a press release from Google stating that YouTube will be live streaming sport content on its platform, thanks to a deal with NBA Africa and SuperSport. However, on Thursday evening, the company issued clarification on its stance regarding live sport and its future on the platform. “YouTube would like to clarify earlier statements regarding its sports content offering, which were inaccurately portrayed in the press,” began the emailed statement to Memeburn.
Centralising your marketing data is key for business growth [Opinion]
A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing departments. At face value this may seem like a move towards effective collaboration, however, this still doesn’t guarantee a cohesive team structure.
What lessons can we learn from Upworthy's viral successes?
Industry News / Advertising and Media / Online media / By Neil Pursey on 2 February, 2015 https://twitter.com/webgrowthsa Share Upworthy has become an extremely popular website dedicated to curating engaging content that has the ability to go viral. The difference between the viral content on Upworthy and other websites is that they post important, thought provoking content as opposed to cat videos or selfies.
If you're not using data, it's pretty likely your PR strategy sucks
Industry News / Advertising and Media / Ads & Marketing / By Neil Pursey on 19 January, 2015 https://twitter.com/webgrowthsa Share Online PR offers companies exposure online through social media, industry news websites and blogs. You are able to reach customers through niche websites, which creates a targeted and potentially measured approach. It reaches the digitally connected audience, who are reading news and researching during work hours and on their mobiles after hours or on the go.
Brand safety: It's about more than fake news
All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it's an issue that has deservedly received a lot of attention, brands also need to know that there are other websites that their ads shouldn't be appearing on, and how they can stop it from happening. While fake news has dominated the conversation when it comes to ads for big name brands appearing in the wrong places, it shouldn’t be the only cause for concern.
Brand safety: it’s about more than fake news
Brand safety: it’s about more than fake news All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a lot of attention, brands also need to know that there are other websites that their ads shouldn’t be appearing on, and how they can stop it from happening.
Brands can, and should, ensure that their ads don't appear on fake news sites
In truth, however, brands have much greater control over their online advertising than they imagine.
Yup, data breaches do really affect customer loyalty
In 2015, there were plenty of big, headline-making data breaches with Sony and Ashley Madison two of the biggest names hit. And as it turns out, those breaches can do a lot more harm than a couple of weeks of negative media coverage.
It’s a digital staff churn frenzy: What can you do?
It’s a digital staff churn frenzy: What can you do? Agencies specialising in digital marketing in South Africa and abroad are falling increasingly vulnerable to the loom and doom of staff churn. In a generation driven by instant gratification and self-entitlement, any hint of job dissatisfaction can spark a fight or flight response. Unfortunately for managers and executives the response of choice is too often flight.
Microsoft acquires technology assets from Event Zero to enhance Skype for Business Online
Microsoft acquires technology assets from Event Zero to enhance Skype for Business Online Microsoft on Wednesday announced, that it has acquired technology assets underlying the UC Commander product suite from Event Zero, a company that currently provides management software for Skype for Business Online, for an undisclosed amount. The UC Commander product suite includes management, reporting and analytics technology.
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