Digital PR Manager. Data Journalist at Invezz.com. Ornithophile. Bruce Springsteen fan. Crafting research-based stories and playing footy.
Interview
What was your first job as a journalist?
Data research and writing articles for the online casino industry. Never again.
Have you ever used a typewriter?
Yes, when I was a kid. I miss those.
How is social media changing news?
It was for the better, but now with Twitter becoming X... Not really sure anymore.
Who's your favorite fictional journalist?
J. Jonah Jameson
What does it mean to be a journalist?
Having fun, at least to me.
What's the funniest news-related #hashtag you've seen?
as I've said -
How do you prefer to be pitched on stories?
Via email, that's not too short.
What tools and software do you use to do your job?
Muckrack, Ahrefs, Google Keyword Planner, Keywordtool.io, Buzzstream.
What's your favorite social network?
So far, Instagram.
Who do you wish followed you?
No such wishes.
Why did you become a journalist?
It somehow just happened. I didn't plan on it.
Did you work for your high school newspaper? If so, what did you do there?
No, we didn't have that in Serbia.
What story are you most proud of writing or working on?
My story about the AI-generated royal family gained notable recognition, being published in prominent outlets such as Bild, Daily Mail, and other news sources.
What advice can you offer to aspiring journalists?
Write, and who knows what'll happen.
When's the best time to pitch you?
9 am.
What's the best pitch you ever got?
Still waiting on it.
What's the worst pitch you ever got?
It was basically just Hi. Still, if they followed up, I'd probably publish anything. It was cute.
What's your favorite drink?
Water.
When you're not at a computer, where are you most likely to be?
Playing football or playing with my parrot.
Aside from your own, what's your favorite publication to read?
The Sun. It's absurd, I love it.
What's the most common misperception about your beat?
That we know everything and that we'll get rich.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.