Netra Hirani is the author of 5 books and an MBA student at IIM Kozhikode, passionate about digital transformation and scalability. She previously worked at Bain & Company (BCN), focusing on GenAI and Sustainability. Her research experience spans institutions like London Business School, UdelaR, and IIT Delhi. With a background in Computer Engineering, she has published multiple papers in international reputed journals. Her work has also been featured in Hindustan Times, Deutsche Welle, and the Times Group. Her work can also be found on her Medium blog.