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While there is overwhelming evidence that the only way we can reach climate goals is by reducing the volume of meat consumed globally, there is also the very real constraint that people need cheap food, and costly meat replacements simply won’t cut it. On average, plant-based meat is twice as expensive as conventional meat products, and with no end to the cost-of-living crisis, consumers need affordable protein options.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
