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Opinion Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape. Sir Martin Sorrell recently claimed the role of the chief marketing officer (CMO) has become simpler. Respectfully, we at Isba and MediaSense will beg to differ.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
