Nicky Amos and Rory Sullivan, architects of the Business Benchmark on Farm Animal Welfare, explain how companies such as Marks and Spencer and McDonald’s are driving higher standards through their supply chains A growing number of major food companies have made farm animal welfare an integral part of their business strategies and brand propositions. The most recent Business Benchmark on Farm Animal welfare awards top marks to Marks and Spencer, Migros, McDonald’s, Noble Foods and Waitrose.