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Articles by Nicole Mascola
AWeber Curate App Now Allows Podcasters to Embed Playable Audio Within Emails
New mobile app functionality allows podcasters to build deeper connections with their audience through email Chalfont, PA, April 10, 2019 — AWeber, a leading small business email marketing and automation platform, today announced an innovative enhancement to its mobile-first, email content creation app, Curate, that allows podcasters to easily embed playable audio in their emails, and allows email recipients to play the podcast audio natively within supported email clients.
How to Brand Your Business in 6 Steps
What company immediately pops into your mind when you see this image? Coca-Cola. And that’s thanks to great branding. Even if Coca-Cola doesn’t show their logo in an advertisement, you still know it’s them. And you associate certain feelings and emotions with their branding. When you successfully brand your own company, you build trust with your audience, become recognizable, and stand out. And since billions of emails hit the inbox every day, your email marketing needs to stand out.
Transform Your Emails from “Meh” to Merry with These Holiday Design Tips
As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish and difficult to read. And after your subscribers have seen dozens of similar holiday messages, they’re likely to ignore yours. But that doesn’t need to be the case! To help you design beautiful, stand-out emails this holiday season, I’ve compiled my best holiday design tips.
7 Ways to Create a Successful Black Friday Email - Email Marketing Tips
7 Ways to Create a Successful Black Friday Email U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention. With these 7 email campaign tactics, you’ll stand out inside the inbox.
Should You Capitalize Your Subject Lines? This Marketing Expert Found Out
Should You Capitalize Your Subject Lines? This Marketing Expert Found Out Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered whether this was giving him the highest opens and clicks possible.
This Subject Line Split Test Increased Website Traffic by 83%
This Subject Line Split Test Increased Website Traffic by 83% You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their website traffic from an email by 83%.
After 4 Years, We Rebranded Our Email Newsletter. Here's Why
After 4 Years, We Rebranded Our Email Newsletter. Here’s Why Every Thursday at 2:00 p.m. ET, we email our weekly newsletter to more than 30,000 subscribers. It contains our most recent educational blog posts, videos, and webinars. This email earns a high open and click-through rate every week. And the majority of our audience regularly shares positive feedback with us about it. But we started to wonder: Could we do even better? Were we missing anything?
New: Split Test Your Emails in AWeber!
New: Split Test Your Emails in AWeber! Want to send the best email? Test your next idea — no matter how big or small — using AWeber’s new-and-improved split testing feature. We’ve rebuilt our split testing tool to help you send high-performing, effective emails. Testing can transform the way you send. It allows you to figure out what email content resonates best with your audience.
Your Start-to-Finish Plan to Get 1,000 Email Subscribers
Your Start-to-Finish Plan to Get 1,000 Email Subscribers We wish we could wave a magic wand and give you 1,000 highly-interested email subscribers, but unfortunately, email marketing doesn’t work that way. That would be pretty cool though, wouldn’t it? The reality is: Getting subscribers is hard work. That’s also why according to Ascend2, 54% of marketers say that growing their list of email subscribers is a top marketing priority.
This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips
This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips Every day, millions of outreach emails are sent by entrepreneurs and small businesses around the world. In fact, I have a bunch sitting unopened in my inbox right now. The sender is hoping to catch my attention, so we can work together in a way that grows their business. But here’s the cold, hard truth: I won’t reply to the majority of these messages. I’ll put most in my trash folder.
5 Marketing Experts Share Their Top Email Writing Tips
You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros.
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