Nikki Walker
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video journalist @wsj, alum @uscannenberg nicolette.walker@wsj.com
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Articles by Nikki Walker
The WSJ newsroom was across the street from the towers on 9/11. Here's what we saw.
In September 2001, The Wall Street Journal's main newsroom was right across the street from the World Trade Center. After the first plane hit, WSJ reporters started gathering first hand accounts on the street.
How the WSJ covered 9/11 from the ground 25 years ago
In September 2001, The Wall Street Journal's main newsroom was right across the street from the World Trade Center. After the first plane hit, WSJ reporters started gathering first hand accounts on the street.
How the WSJ Covered 9/11 From the Ground 25 Years Ago
Watch WSJ staff recall how they put together 9/11 coverage from a shattered newsroom in New York City Sept. 11, 2026 4:00 am ET Embed code copied to clipboard Your browser does not support HTML5 video. Paused 0:00 / 0:00 Photo: Nikki Walker In September 2001, The Wall Street Journal’s main newsroom was right across the street from the World Trade Center. After the first plane hit, WSJ reporters started gathering first hand accounts on the street.
How This 100-Year-Old Company Is Recreating a Lost Neon Color
Josh Loock is a video journalist at The Wall Street Journal. Prior to joining the Journal in 2020, Josh worked in video journalism in Washington, D.C., covering politics and making explainers. He interned for NPR and McClatchy News. Josh graduated from the University of Maryland’s Philip Merrill College of Journalism.
How this 100-year-old company is recreating a lost neon color
One type of green neon has already disappeared. As longtime neon makers retire and fewer people learn the trade, an American craft faces an uncertain future. Watch the video above to learn why preserving neon is about more than keeping old signs illuminated. Write to Josh Loock at josh.loock@wsj.com and Nikki Walker at nicolette.walker@wsj.com
How one family's flower farm became essential to Chanel No. 5
For more than a century, one family has grown the flowers behind Chanel No. 5. In the field of Grasse, France, six generations of the Mul family have helped preserve the perfume's signature scent, while adapting their craft for the future. Watch the video to see why Chanel has relied on the same family for generations. Write to Ava Anderson at ava.anderson@wsj.com and Nikki Walker at nicolette.walker@wsj.com
How One Family’s Flower Farm Became Essential to Chanel No. 5
For more than a century, one family has grown the flowers behind Chanel No. 5. In the field of Grasse, France, six generations of the Mul family have helped preserve the perfume’s signature scent, while adapting their craft for the future. Watch the video to see why Chanel has relied on the same family for generations. Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Why Microsoft's $80 billion Xbox bet backfired
Jasmine Li, Nikki Walker Struggling to keep up in the console market, Microsoft's Xbox bet on a subscription service called Game Pass. The company spent more than $80 billion to acquire game studios—and bring major franchises like “Call of Duty” and “Fallout” onto the platform. Now Xbox is laying off about 3,200 employees and divesting five game studios, with CEO Asha Sharma calling for a “reset” of the business.
Does the American dream come down to luck or skill? Vinod Khosla weighs in.
Gunjan Banerji, Nikki Walker What does it take to achieve the American Dream these days? I asked Vinod Khosla, the prominent venture capitalist and founder of Khosla Ventures. The billionaire, who immigrated from India early in his career, sat down with me for a game of luck vs. skill in The WSJ Money Interview, weighing in on whether everything from the American Dream to winning a social media feud is driven by grit or fortune.
OpenAI investor Vinod Khosla explains his philosophy on risk-taking
Vinod Khosla says he doesn't get stressed. The billionaire venture capitalist and founder of Khosla Ventures sat down with me in Menlo Park, Calif., for the latest episode of The WSJ Money Interview. He shared how he thinks about making bold bets, how artificial intelligence will reshape the economy for the next generation of entrepreneurs and even how he stays unflappable. Here are highlights from our chat, in his own words. Excerpts have been edited and condensed.
Robinhood co-founder Baiju Bhatt breaks down the lucky streaks in his career
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Is climbing to the top of an investment bank luck or skill? I asked a billionaire
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Meet the billionaire who built his empire betting on boring businesses
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Is selling a company driven more by luck or skill? I asked Poppi's founder
Gunjan Banerji, Nikki Walker Many entrepreneurs toil for years toward a big payday. Is a successful exit more luck or skill? I posed that question to Allison Ellsworth, the co-founder of beverage company Poppi, in the latest episode of The WSJ Money Interview. Ellsworth weighed in on what it took to build the $1.95 billion company that was sold to PepsiCo, and whether fortune or grit was the driving force behind her success, and wealth.
Microsoft Cares About Your Privacy Allison Ellsworth's Poppi exit made her a megamillionaire. She's ready to talk money.
Gunjan Banerji, Nikki Walker Allison Ellsworth spent a decade hustling to build soda company Poppi. Now, she's ready to enjoy her fortune. Ellsworth, 39, and her husband became centimillionaires when they helped sell Poppi for $1.95 billion to PepsiCo last year. But not long ago, Ellsworth says she was so cash poor that she needed an interest-only loan for her Austin, Texas, home and maxed-out credit cards. Since the sale, she's upgraded her house while buying two more for her mom and aunt.
Winning big in options trading, is it more luck or skill? I asked Bill Perkins.
Gunjan Banerji, Nikki Walker How much of life is up to good fortune? I put that question to energy trader Bill Perkins in our latest episode of The WSJ Money Interview. Perkins, the founder of Skylar Capital Management, sat down with me for a game of “Luck vs. Skill” and weighed in on whether fortune or grit is the driving force behind everything from trading to throwing an epic party.
Stock Market Today: Nasdaq, S&P Close at Records, Finishing Best Month Since 2020
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The S&P 500 and Nasdaq closed their best month in years, pushing through war in the Middle East, a divided Federal Reserve and a gauntlet of tech earnings. The Nasdaq composite rose nearly 1% on the day, ending April with a 15.3% gain, its best month since the volatile Covid-era trading of early 2020. The S&P 500 also closed its best month since 2020. Both benchmarks ended the day at fresh records. On Thursday, America's AI buildout helped indexes, but not in all the usual places.
By Heather Gillers Verified, Jennifer Hiller Verified, Gavin Bade Verified, Dan Gallagher Verified, Bob Tita Verified, Ed Ballard Verified, Nikki Walker Verified, Gunjan Banerji Verified, Amira McKee, Laura Cooper Verified, Asa Fitch Verified, Spencer Jakab Verified, David Uberti Verified, AnnaMaria Andriotis Verified, Caitlin McCabe Verified, Harriet Torry Verified, Matt Grossman Verified, Stephen Wilmot Verified, Jared Mitovich
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The Wall Street Journal
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How Bill Perkins climbed the ranks of the trading world to start his own fund
Gunjan Banerji, Nikki Walker Bill Perkins has a bold money philosophy: Spend it, give it away or pass all of it down before you die. He sat down with me at his Austin, Texas, compound for the latest episode of The WSJ Money Interview. Here are highlights from how he got his start, in his own words. Excerpts have been edited and condensed.
Colman Domingo Shares His No. 1 Fashion Rule, Red Flags and More
Plus, the ‘Sing Sing’ and ‘Euphoria’ actor has advice for hopeless romantics Colman Domingo sits down for The One with WSJ. Magazine to discuss playing Joe Jackson in “Michael,” his new Spielberg film, a memorable “Euphoria” scene with Zendaya and advice for hopeless romantics. Photo Illustration: Nikki Walker Actor Colman Domingo—star of films and TV shows including “Rustin,” “Sing Sing” and “Fear the Walking Dead”—is widely considered one of the best-dressed men in Hollywood.
Why this billionaire holds a family meeting about money once a quarter
Have you ever wondered how the ultrawealthy manage their money?Kenn Ricci, chairman of private-jet company Flexjet, opened up about how he made and manages his fortune in The WSJ Money Interview.On money meetingsWe have family meetings every quarter, and were passing on wealth at this point in time. Im not waiting til I die. I want to watch my kids enjoy their wealth.Whats the you can get your hands on net worth andwhat are we preserving here and how are we using it?
Q&A: Carin Crowe on 15 years of building homes and futures
In this Q&A, Carin Crowe, CEO of Habitat for Humanity Greater Salt Lake Area (Habitat), and Nikki Walker discuss Habitat’s expansion into Davis County, the 15th anniversary of the Salt Lake Valley ReStore, sustainable funding practices for nonprofit organizations and affordable housing solutions. CC: We’re here to tackle essential housing needs and bring real benefits to our community.
How Costco’s Co-Founder Built the $400 Billion Retailer Behind Kirkland
Your browser does not support HTML5 video. 0:00 Playing 0:34 / 9:23 Jim Sinegal co-founded warehouse chain Costco COST -0.25%decrease; red down pointing triangle in 1983. At 89 years old, Sinegal is known as one of the founding fathers of modern American retail, along with one of his mentors Sol Price and competitor Sam Walton, who founded Walmart. In 1954, Sinegal started his retail career in a part-time job at FedMart, a predecessor to Costco run by Price.
How Costco’s CEO Went From Forklift Driver to Kirkland’s Final Signoff
Your browser does not support HTML5 video. Last year Ron Vachris became Costco’s COST -1.16%decrease; red down pointing triangle third chief executive officer after more than four decades at the warehouse retailer. Sales have climbed steadily for years at Costco as it continues to attract inflation-weary shoppers with deals on everything from bulk toilet paper and eggs to diamond necklaces.
What happens when students lead on the school improvement plan
“Student voice” (or “pupil voice”) has become a well-known concept in schools. However, there remain concerns that the extra responsibility and influence supposedly given to pupils is, in some instances, no more than tokenistic. One Scottish school has joined forces with academics, however, in the hope of showing that the concept of student voice can lead to meaningful change, of value to pupils and staff alike.
Sponsored: Sidni Shorter is championing diversity for a new era of economic empowerment
This article originally appeared in Modern Day Utah Pioneers, a publication sponsored by Clarke Capital. In today’s dynamic business landscape, it takes visionary leaders to break through barriers and pave the way for true progress. Sidni L. Shorter, president and CEO of the Utah Black Chamber of Commerce, is one such leader.
Domo executive hopes award nomination shows women they are 'wanted and needed in tech'
Nikki Walker, director of brand experience and community engagement at Domo, is one of 21 finalists for the 2021 Women Tech Awards. (Nikki Walker) SALT LAKE CITY — Nikki Walker attended the Women in Tech Awards in 2019, before the world shutdown. She watched women take the stage and talk about their work in the technology industry, and she felt like she belonged and was capable of amazing things. "It was beyond my wildest dreams to see such brilliant women recognized," Walker said.
Avoid a major blind spot: Gender-smart investing is risk management
If a company is not focused on gender diversity and its economic impact, does it really understand the needs of its customers? This question, asked by Suzanne Biegel, co-founder of Gender-Smart Investing, was the central matter for debate during a breakout session last week at GreenFin 21.
Grieving lost time? You’re not alone.
Students have sacrificed a lot due to the COVID-19 pandemic. Young adults are resilient. But that does not minimize the strain this past year has put on everyone. Seniors especially have lost a great deal. Their last chance to connect in person with professors. Their final year of attending football games in the student section. No longer can they bike to class, run into an acquaintance on Trousdale, or end up having plans that night from their brief conversation.
Grieving lost time? You’re not alone.
How to begin the grieving process of lost time and loved ones due to COVID-19. Student bikes alone, in mask, just outside USC's campus. (Photo by Ling Luo) Students have sacrificed a lot due the COVID-19 pandemic. Young adults are resilient. But that does not minimize the strain this past year has put on everyone. Seniors especially have lost a great deal. Their last chance to connect in person with professors. Their final year of attending football games in the student section.
USC’s first senior vice president for health affairs outlines priorities and goals
USC has appointed its first senior vice president for health affairs, according to a university-wide email sent on March 11 by USC President Carol Folt. Dr. Steven Shapiro will assume the newly created position on May 15 and will “directly oversee Keck Medicine of USC and Keck School of Medicine with oversight of associated biomedical research programs,” as well as serve as “a key member of the USC Health System Board,” according to the email.
USC’s first senior vice president for health affairs outlines priorities and goals
Dr. Steven Shapiro will report directly to USC President Carol Folt and said he hopes to “make Los Angeles the model community for healthcare for all.” USC announces Dr. Steven Shapiro to fill new role as vice president of health affairs. (Photo courtesy of UPMC). USC has appointed its first senior vice president for health affairs, according to a university-wide email sent on March 11 by USC President Carol Folt.
USC adding take-home COVID-19 tests this week
The take-home tests build on the saliva-based collection model, bringing new benefits of cost, efficiency, ease and accuracy. Photo by Ling Luo USC Chief Health Officer Dr. Sarah Van Orman announced Feb. 11 that the university plans to roll-out take-home COVID-19 tests this week for students, faculty and staff.
USC offers little clarity on COVID-19 death and critically ill numbers
In response to repeated requests from Annenberg Media, the university revealed it does not collect data on how many lives in the USC community have been lost due to COVID-19. Health care stations outside of the Engemann Student Health Center. (Photo by Ling Luo) By: Nate MacKay and Nikki Walker February 1 at 3:11 PM Los Angeles County reports COVID-19 deaths daily, but USC does not formally track data on the number of lives lost in its community.
Membership: are you keeping the 'customer' satisfied?
Why associations need to ditch traditional membership models if they want to build an engaged and grateful community…. By Nikki Walker Associations cannot continue with the traditional “one size fits all” approach to membership. For decades, associations have maintained a very traditional approach towards membership. However, the time has come for organizations to catch up with the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations.
Guiding young people to be better news consumers one post at a time
“Why aren’t people talking about this?” I read this phrase too many times on my peers’ Instagram stories as they shared images of big, developing stories. Stories that, in fact, were covered extensively by major media outlets and well-respected journalists. It became clear to me that the content wasn’t the problem but rather the news diet of consumers. For almost seven weeks I have created a consumer guide for young adults to help solve this problem.
Breaking the echo chamber one news guide at a time
@nikki.news aims to bring in typically avoidant news consumers to the space that’s bursting with endless stories. However, my news account, @nikki.news, did not always have such a clear goal. She got a full re-brand, and I am very excited. Instagram news has become a huge source for many young people. I have been trying to break into the space since 2018 but have yet to conduct a full branding guide or established a consistent posting strategy.
Student Health announces 104 additional cases of COVID-19 among students
One hundred and four students have tested positive for COVID-19 since the beginning of the week, Chief Health Officer Sarah Van Orman announced Thursday. The positivity rate among asymptomatic students is 2.7%, “very high” according to Van Orman. Of those tests, 73 students tested positive through USC Student Health’s testing for exposed and/or symptomatic students. USC contracted testing distributor Color, which found 31 positive cases through asymptomatic surveillance.
Student Health announces 104 additional cases of COVID-19 among students
A student health official said it was the highest single increase in cases yet, collected over three days. USC tests both symptomatic and asymptotic students for COVID-19 (Photo by Ling Luo) One hundred and four students have tested positive for COVID-19 since the beginning of the week, Chief Health Officer Sarah Van Orman announced Thursday. The positivity rate among asymptomatic students is 2.7%, “very high” according to Van Orman.
Students return to Los Angeles’ strict Safer at Home order
What to know if returning to the area, including new guidelines and disciplinary actions TrojanCheck and temperature check station at the campus entrance (Photo Courtesy of Nikki Walker) USC students begin their fall semester on Monday via Zoom.
USC contracts the COVID-19 testing company, Color, for population testing
USC has launched a partnership with Color, a COVID-19 testing company, for population testing, or ‘Pop. testing’, which will allow the University to routinely test certain populations of students. Testing through Color looks different than other testing sites. Currently, the company administers “observed testing,” where an individual swabs themself while a health care provider observes their process.
USC contracts the COVID-19 testing company, Color, for population testing
Leading up to the fall semester, USC makes plans to routinely test students through a third-party provider The Color testing kit for self-administered tests. (Image courtesy of Color) USC has launched a partnership with Color, a COVID-19 testing company, for population testing, or ‘Pop. testing’, which will allow the University to routinely test certain populations of students. Testing through Color looks different than other testing sites.
USC implements single-occupancy rooms and other health protocols
Prohibiting large gatherings and required daily symptom tracking are among the new guidelines. USC announced new health and safety protocols for fall 2020 semester. (Photo by Ling Luo) USC announced new guidelines, protocols and considerations for the return to campus this fall in an email to the university Monday. USC Student Health acknowledged that there will be cases and outbreaks and the focus is on limiting and tracking exposure. “Cases and outbreaks are expected to occur,” the email stated.
Hospice provides support, advice
Dear Editor: “Why did we wait so long before calling hospice?” This is one of the most frequent comments we hear from families. Caring for a seriously or terminally ill family member is a hard job. This challenging job can become confusing when faced with multiple healthcare options. Since November is National Hospice and Palliative Care Month, we are reaching out to help our community understand available choices.
National Hospice Palliative Care Month
This November is National Hospice Palliative Care Month. I’d like to share some information about what makes hospice so special.Hospice isn’t a place. It’s a type of patient-centered care that focuses on living…living as fully as possible, up until the end of life.
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