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Articles by Nipun Marya
5G - A sea of opportunities
India has often leapfrogged technology generations and, with 5G, it is at the cusp of the next defining trajectory of technology adoption. Much like any revolutionary technology advancement, it has seen immense curiosity, excitement as well as intense discussions amongst consumers and the industry alike. And all this because 5G can potentially transform usage and experiences for consumers in ways that were unimaginable before.
The luxury retail store post Covid-19
During the early onset of the Coronavirus, there was massive apprehension of the adverse impact on the luxury retail store. This was due to affluent consumers potentially pushing back their purchases, travel restrictions impacting the airport channel, and mass migration of the world to online channels. There have been reports that suggest luxury retail is expected to take a global hit of 35% this financial year. Despite the gloom and doom scenario, there have been a few green shoots.
Engineering the future: Life under ‘new normal’
The Covid-19 pandemic has inevitably brought a fair amount of disruption to the way we live and work. Despite the initial challenges, India Inc. is now better prepared to ensure a high degree of business continuity with minimum turmoil for the next few months.
What winning organisations will look like in 2025
The Covid-19-driven economic crisis will have very long-term consequences. In fact, the pandemic has already exposed weaknesses in the design and management of organisations. As organisations prepare to survive (and thrive), leaders and heads of organisations have one pertinent question to answer: “What will my organisation look like after the Covid-19 pandemic is over?” Every organisation in 2025 will look vastly different from how it is looking in 2020.
Understanding the consumer and business post Covid-19
Almost six months into the year 2020 and we are seeing something that none of us would have imagined. The new normal as we know, is here. In fact, the term ‘new normal’ has an interesting history. The term was for the first time used in 2002 by Vicki Taylor in a book called The New Normal: How FDNY Firefighters are Rising to the Challenge of Life After September 11, where an account of how the lives of the heroic first responders was altered after the 9/11 attacks and how they were adapting to it.
Capturing the new zeitgeist of India
In the words of famous activist, entrepreneur and thought leader Bryant McGill, “Crisis is a messenger”. It is a reflection that has resonated with me strongly and withstood the passage of time, simply because of the magnitude it portrays. And as the world grapples to come to terms with the fall-out of a far-flung crisis, a global pandemic that is upending businesses and human lives, this message makes a loud knell once more.
We are Ready for the New Normal
Guest Column, latest-stories We are Ready for the New Normal As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Shalini Gupta, Head – Marketing – Eyeplus, Titan Company Ltd. says that innovations and creating better value for customers will never go out of fashion and Titan’s focus on these two areas will continue The global spread of Covid-19 has impacted most industries worldwide at an unprecedented scale.
BACK TO BASICS WITH A “CUSTOMER-FIRST” MINDSET
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Nipun Marya, Director – Brand Strategy, Vivo India says in the post covid world, the three rules in the business of brands – customer focus, authenticity and purpose will be as relevant and powerful as never before The world has changed around us and how! A simple tracking of internet searches can tell us more about this.
MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE
Guest Column, latest-stories MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while consumers for remain the same, the patterns of consumption will change and that’s where the marketers need to evolve.
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