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In a recent decision concerning the likelihood of confusion between the EU collective trade mark ‘HALLOUMI’ and the sign ‘BBQLOUMI’, the EU General Court held that – in light of the similarity between the signs, the goods and services, and the distinctive character of the former mark – there was no likelihood of confusion pursuant to Articles 8(1)(b) and 75 – 82 of Regulation 2017/1001 (the EU trade mark regulation (EUTMR)).
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