There was a time when soon-to-be entrepreneurs would guard their ideas from prying eyes with their lives, if necessary. Not anymore, though. Today, it’s all about transparency. SaaS founders are eager to share their journey of turning an idea into a stable revenue stream while taking their community along for the ride. How is that possible? Through the now popular building in public strategy. Even though having everything out in the open sounds like pure madness, this trend is growing in popularity.