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Reading Time: 4 minutes For years, my daily commute took me across the St. Lawrence River and into a giant geodesic dome. As the Head of Science Education at Montréal’s Biosphère, I had the surreal pleasure of working inside a building designed with radical sustainability in mind—a vast space created with the fewest materials possible. Buckminster Fuller’s genius was all around me, and it set the tone for the work I did every day.
Norm Leo has spent the better part of his career trying to get people to care about climate change. After more than 700 presentations across six countries, the climate educator noticed something: the doom-and-gloom pitch was not working. People tuned out the moment a conversation turned to melting ice caps and rising seas. What got their attention was the opposite. Tell someone that switching to an electric vehicle saves them $2,000 a year and they lean forward.
Look at It This Way Book Cover #1 Look at It This Way Book Cover #2 Norm Leo delivers a practical and optimistic guide showing how climate solutions can improve everyday life while building a more resilient future.
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