Lucy George, Head of Digital and Business Excellence, Novartis Oncology UK, examines how data and digital technologies are key to reimagining medicine and improving patient’s lives. Two years ago, ‘COVID-19’, ‘lockdowns’ and ‘lateral flows’ were not terms used in day-to-day conversations. Today, they dominate headlines and Google searches. There can be no doubt that the pandemic has profoundly altered the way we operate – as individuals, families, and as employees, customers, and businesses.