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The long-awaited Protection of Personal Information Act (POPIA) regulations were published in September 2017. They don’t say much, but what they do say spells more than just sleepless nights for direct marketers. If accepted as is, these regulations have the potential to send direct marketing in SA back to the stone age. Everyone hates spam when it’s uninvited and comes from a company you have never dealt with before, much less have given your info to.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
