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Articles by Ntethelelo Ndaba
Your Brand Crossed The Border. Did Your Trade Mark?
Your Brand Is Here. Are Your Rights? Expanding into a new market is exciting. Businesses spend considerable time planning product launches, negotiating commercial agreements, appointing local partners and pursuing growth opportunities. Yet one of their most valuable business assets is often overlooked: the brand itself. Imagine this. Your products are already being sold in South Africa. Marketing campaigns are underway, customers recognise your brand and sales are growing.
More than code: protecting intellectual property in Mobile Application Development
In today’s digital economy, mobile applications have become essential tools for businesses to deliver services, drive innovation and engage with customers. Whether developed for internal operations or commercial use, mobile applications often represent a significant investment of time, expertise and capital. Despite this, the intellectual property (IP) underlying these applications is often overlooked. A mobile application is more than a piece of software.
More Than Code: Protecting Intellectual Property in Mobile Application Development
In today’s digital economy, mobile applications have become essential tools for businesses to deliver services, drive innovation and engage with customers. Whether developed for internal operations or commercial use, mobile applications often represent a significant investment of time, expertise and capital. Despite this, the intellectual property (IP) underlying these applications is often overlooked. A mobile application is more than a piece of software.
Your Brand Is Your Business: Why Trade Mark Protection Matters from Day One
You have spent months building your business. You have chosen the perfect name, designed your logo, launched your website and started attracting customers. People are beginning to recognise your brand, and your business is gaining momentum. Then one day you receive a letter informing you that another business owns rights to a similar/same trade mark and demanding that you stop using your brand. While this may sound like an unlikely scenario, it is a situation many businesses face almost every day.
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