If It Looks Like A Duck And Quacks Like A Duck, It’s Bad Branding Whether you call them Stories, Reels, or Fleets, all represent the same idea: short-form video. In the grand tradition of success and repetition that defines the internet landscape, every social platform has now come up with its own version to grab just a few more seconds of user attention. Even LinkedIn. Yes, the original home of networking and professional long-form content now has its own short-form video module.
