Anjali Fluker
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Articles by Anjali Fluker
ConnectWise top executives challenge MSPs to move from AI promises to action. Here’s how.
We’ve all heard countless promises about how AI can help MSPs work more efficiently, reduce costs and serve more customers. Yet evaluating all the new tools and capabilities entering the market can be daunting for service providers. ConnectWise wants to simplify that process by embedding AI into the technology MSPs already use.
FREE DOWNLOAD: When cyber war hits Main Street: Why every business is now a target
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products. Location 333 West San Carlos Street San Jose, California 95110 United States WWW: acer.com ChannelPro Network Awards hello 2 hello 3 White Paper Use this guide to spark industry-specific cybersecurity conversations that show you understand your clients’ risks and realities.
5 ways MSPs can turn ConnectWise’s AI vision into business value
Growing an MSP in the past has involved hiring more technicians to support more customers, devices and service requests. AI is transforming that equation faster than anticipated. MSPs need help keeping pace, and that’s exactly what ConnectWise wants to do. Executives shared that message during the IT Nation Connect Global 2026 keynote.
How MSPs can find better prospects and build a stronger sales pipeline
Finding new customers takes time, resources and expertise that many MSPs can’t spare. But without a steady stream of qualified prospects, growing the business can be difficult. Xplifi wants to make that process easier by connecting businesses with MSPs that have the expertise to meet their needs. The company also offers lead-generation services that help service providers identify potential customers, deliver targeted marketing messages and build stronger sales pipelines.
5 ways MSPs can strengthen cybersecurity and capitalize on AI
AI is creating new opportunities for MSPs, but it’s also introducing new security risks. As businesses adopt new tools and agents, service providers must protect more than traditional networks, devices and email accounts. MSPs are looking for ways to use AI to improve productivity, reduce manual work and develop new services. Doing so requires the right security controls, reliable information and tools that fit into existing workflows.
New platform automates MSP troubleshooting without predefined scripts
Australian AI startup SuperIT is offering MSPs in North America a way to automate IT troubleshooting and ticket resolution without relying on predefined scripts or workflows. The company launched a new platform, generally available as of Nov. 2. It allows MSPs to connect their existing ticketing systems and use AI agents to resolve support issues. SuperIT offers a free tier with no expiration date; paid plans start at $99 per month.
How MSPs can find hidden opportunities in OT security
MSPs that serve manufacturers, utilities and municipalities may be overlooking a significant cybersecurity opportunity. Their customers rely on operational technology (OT) to keep essential systems running, but many of those systems were never designed to connect securely to the internet. Dispel wants to help MSPs close that gap. The cybersecurity company offers a purpose-built zero trust platform that provides secure remote access to OT environments.
Want to build a more successful MSP? Business attorney Danny Astin shares his advice
Building a successful MSP takes more than technical expertise. Owners must make smart operational decisions, find the right resources and prepare for opportunities that could shape their companies’ futures. For more than half a century, Wilmington, Delaware-based law firm Ciardi Ciardi & Astin has helped businesses navigate those challenges. The firm’s experience spans industries and includes business reorganizations, acquisitions and sales.
Too many security tools? How MSPs can simplify operations and scale
Protecting clients from cyberthreats is only part of an MSP’s daily challenge. Managing the growing number of security tools needed to do that job can create operational headaches, drive up costs and make it harder to scale. Email security provider Trustifi is working to ease that burden by consolidating email and collaboration security into one platform. The company also relies on MSP feedback to guide its product development.
ChannelPro Special Report: Edition 4, 2026
Must-read content for MSPs in this edition ChannelPro’s latest digital publication delivers tactical insights and real-world stories for IT providers. Our 2027 forecast leads this issue, which looks into the forces shaping industry growth in the year ahead. Top MSPs and channel experts share the predictions and priorities that deserve your attention. Can’t-miss articles 2027 Forecast: From AI governance to post-quantum planning, expert voices share what should be on MSPs’ radar.
Why your MSP’s AI pitch needs a clearer business case
Your MSP can automate tickets, deploy AI assistants and make technicians more productive. But those improvements may not give clients a compelling reason to buy another service. The missing piece is often a clear connection between what the technology can do and a business problem clients will pay to solve. Megan Killion, chief consultant at Pisces Growth Consulting, addressed that gap during an educational session at MSP Summit in Orlando, Florida.
How MSPs can work smarter, sell more and deliver greater value
For MSPs, growing revenue doesn’t always mean adding more customers or expanding their technology stacks. Sometimes, the biggest opportunities come from making better use of existing tools, simplifying how services are delivered and finding new ways to meet customer needs. As SMBs prioritize cost control and productivity, MSPs can become more valuable partners in many ways.
Pax8’s next AI push challenges MSPs to rethink how they deliver value
Many MSPs are still trying to figure out how to turn artificial intelligence into a profitable service. Pax8’s message to those providers: You don’t have to build everything yourself. But you do need to start talking to your customers about it right away. Since Pax8 introduce its managed intelligence provider concept encouraging MSPs to embrace a future as managed intelligence providers (MIPs), the company is refining its approach.
5 ways Ingram Micro says MSPs can build a more profitable services business
At first glance, it may appear that building profitable services a tough battle for an MSP. A provider can have a strong technical team and still leave growth opportunities untouched. Its engineers may be busy delivering complex projects for its largest clients while opportunities among smaller customers go untapped. Hiring more people is one response.
ChannelPro LIVE: Dallas puts innovation in the spotlight for local MSPs
Innovation is no longer optional for MSPs. From artificial intelligence and automation to evolving customer expectations and new revenue opportunities, the managed services industry is changing rapidly. The challenge isn’t simply keeping up. It’s figuring out how to turn disruption into a competitive advantage. That challenge took center stage at ChannelPro LIVE: Dallas on Oct. 13-14.
Backup provider deal promises more resources for MSP partners
When a client needs lost files restored, it’s about more than backup software for MSPs. The infrastructure behind the service and the people who can help when recovery gets complicated are critical. Those are the parts of Dr. Backup that its new owner says it intends to strengthen. Hosvara Inc. announced on September 18th it had acquired cloud backup provider Dr. Backup.
5 reasons guaranteed-margin programs are gaining traction with MSPs
In this article, you’ll learn: Why some security vendors are exploring guaranteed-margin models as an alternative to tiered discounts How guaranteed margins can make profitability more predictable for channel partners The impact of margin certainty on customer focus and co-selling collaboration How transparency and consistency strengthen trust between partners and vendors Why guaranteed margins can drive long-term growth across the channel ecosystem A shift in the channel Cybersecurity...
5 reasons guaranteed-margin programs are gaining traction with MSPs
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.
MSP Summit takeaways: Growth starts with proving your value to clients
AI can help MSPs work faster. Getting clients to pay for that capability requires a different kind of work. That distinction ran through MSP Summit 2026, hosted by Informa on Sept. 28-30 in Orlando, Florida. Featured speakers throughout the event explored opportunities for MSPs to grow revenue, improve service delivery and deepen client relationships. Their advice often returned to the same principle: Understand the business problem before choosing the technology.
MSPs want AI results. Ingram Micro says start with the data
MSP, AI benefits/risks AI promises faster workflows and greater efficiency. That sounds great, but MSPs need a solid data foundation before the technology can even begin to deliver meaningful results. That was a key message from Jennifer Anaya, senior vice president of global marketing for Ingram Micro. Anaya also discussed how the distributor’s Xvantage investments are helping partners connect business systems, access information in real time and reduce manual work.
Why this fast-growing backup vendor is betting its roadmap on MSP feedback
Technology vendors love to say they listen to their partners. Slide is turning those conversations into a growth strategy. The backup vendor has expanded rapidly since making its platform broadly available to MSPs in early 2025. It has grown from about a dozen preview partners to more than 1,000, according to COO Carlson Choi. Its workforce has climbed from about 10 employees to nearly 100. Slide also expanded from one data center to four and moved beyond the U.S. into Canada and Europe.
Key channel headlines: ESET named preferred vendor by Cysurance, SCOUTz comes out of stealth and more
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products. Location 333 West San Carlos Street San Jose, California 95110 United States WWW: acer.com ChannelPro Network Awards hello 2 hello 3 Press Releases Check out the newest partnership between ESET and Cysurance, along with headlines from SCOUTz, JumpCloud, Extreme Networks and more. MSP technology news headlines for the week of Sept.
Security-focused MSPs rethink cyber risk, AI and growth
Channel partners, Managed Services Photo by Anjali Fluker in Alexandria, VA 9/2/2026 Cybersecurity has long represented both a business risk and a revenue opportunity for MSPs. The stakes are rising due to AI-powered threats, expanding compliance requirements and rising client expectations.At the ChannelPro DEFEND: Alexandria conference, MSPs, MSSPs and other channel professionals explored how to adapt to the evolving environment.
How MSPs can take a precision-driven approach to sales presentations
To describe the MSPs sales landscape as “intensely competitive” would be putting it mildly. For most service providers, the high stakes and the brief windows of opportunity for influence underscore the critical nature of every interaction. The difference between winning an enduring service agreement and missing out often depends on a single, well-executed presentation. With one shot to communicate with decision makers, nothing short of perfection will do.
The rising email threats MSPs need to know about
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products. Location 333 West San Carlos Street San Jose, California 95110 United States WWW: acer.com ChannelPro Network Awards hello 2 hello 3 Business Tools MSPs should familiarize themselves with these lesser-known email attack methods on the rise. Email is the most widely used communication channel across the corporate landscape.
Security-focused MSPs challenged to innovate at ChannelPro DEFEND: Alexandria
Cybersecurity has long represented both a business risk and a revenue opportunity for MSPs. In the age of AI-powered cyberattacks, the stakes are higher than ever. That tension took center stage at ChannelPro DEFEND: Alexandria in Virginia. That’s where MSPs, MSSPs and other IT channel professionals gathered Sept. 1-2 for practical education, candid peer conversations, vendor discovery and networking.
4 ways Barracuda wants to remove friction for its MSP partners
MSPs have plenty of complexity to manage already. Their vendor relationships shouldn’t add more of it. That thinking is driving a series of changes at Barracuda, where the cybersecurity vendor is reworking its partner experience around a fairly straightforward goal: Make it easier for MSPs to engage with the company, build expertise, find opportunities and grow their businesses.
Forget New Tools—Your MSP’s Success Hinges on THIS Workforce Shift
Emerging technologies like cloud and AI are changing the IT industry so quickly that even the most seasoned professionals can’t keep up. A traditional approach to workforce development won’t suffice for MSPs if they want to stay competitive and ahead of the curve. Today, a future-ready IT workforce is essential. MSPs must adapt or risk obsolescence. Such a workforce is agile and flexible enough to meet not only today’s challenges but also those of tomorrow.
Why back-office automation is the next big untapped opportunity for MSPs
The MSP industry is not short on AI conversations. Most topics revolve around cybersecurity, service delivery, ticketing and automation inside the NOC or SOC. The back office rarely gets the same attention. Still, billing, payments, collections and cash-flow management are among the biggest operational challenges for many MSPs. That creates one of the biggest untapped opportunities for automation in the channel today, according to FlexPoint Co-founder and CEO Victor Lopez.
Ingram Micro’s AI push takes on the ‘heavy lifting’ for MSPs
Ingram Micro has a message for MSPs: Spend less time wrestling with disconnected systems and more time growing your businesses. The distribution giant’s latest Xvantage investments have put that goal into sharper focus. Ingram Micro recently announced growing adoption of two of its offerings: XI Hub: The Xvantage Integrations Hub connects Ingram Micro’s Xvantage platform with key business systems that partners already use, including Salesforce, HubSpot and ConnectWise.
Can the channel govern its own AI future? Pax8 and GTIA are banking on it.
Pax8 spent the past two years making the case that managed intelligence will be the next evolution of the MSP industry. Now, the company is giving up control over what that transformation should look like. At ChannelCon 2026, the Global Technology Industry Association (GTIA) announced the Managed Intelligence Alliance, with Pax8 as its charter member. The goal is to develop industrywide standards around delivering AI services responsibly and at scale.
ChannelPro’s Top 20 MSPs for 2026: Bold, relentlessly innovative leaders
MEET CHANNELPRO’S TOP 20 MSPS FOR 2026, a standout group of service providers raising the bar for the entire industry. Handpicked by ChannelPro’s editorial team and some of the channel’s most trusted vendors and consultants, the honorees represent the channel’s best. These MSPs go beyond technical know-how. They lead with purpose. They share insights across digital platforms and educate clients. They’re skilled at building community. They pursue certifications that sharpen their edge.
How EnTelegent Solutions EnVision Life Cycle Management turns visibility into recurring revenue
Managing telecom, mobility and network services presents an untapped MSP recurring revenue opportunity. Yet overseeing multiple carriers, contracts, invoices and inventories can be time-consuming and difficult to scale, leaving little room to build profitable recurring services. EnTelegent Solutions aims to change that. Its EnVision Life Cycle Management (LCM) platform provides a centralized view of telecom, mobility and IT environments while simplifying MSP operations.
The MSP AI gold rush is over. Now the real work begins.
News & Articles Insights from GTIA’s Channel Visionaries Power Panel and new research on SMB AI adoption point to a new challenge for MSPs: moving beyond AI hype to become trusted business advisers. Twelve months ago, the channel was still debating whether artificial intelligence was overhyped or a once-in-a-generation opportunity. That debate is over. At ChannelCon powered by GTIA, held Aug.
ChannelCon 2026: Why partnerships are becoming part of the MSP growth strategy
This article originally appeared on The ChannelPro Network. Scaling a business has never been as simple as adding customers, employees and technology. But as service providers face rapidly changing technology, growing cybersecurity responsibilities and increasingly complex customer demands, going it alone is becoming even less practical.That was one of the clearest messages to emerge from ChannelCon powered by GTIA 2026, held Aug. 3-5, in San Diego.
ChannelCon 2026: For MSPs looking to scale, connection becomes a business strategy
Scaling a business has never been as simple as adding customers, employees and technology. But as service providers face rapidly changing technology, growing cybersecurity responsibilities and increasingly complex customer demands, going it alone is becoming even less practical. That was one of the clearest messages to emerge from ChannelCon powered by GTIA 2026, held Aug. 3-5, in San Diego.
GTIA bets big on AI with new programs to help MSPs lead the next era
News & Articles The channel’s leading nonprofit organization is leaning in to the idea that GTIA members should be setting the standards when it comes to AI. As MSPs race to turn AI from a buzzword into a profitable business strategy, GTIA wants to help them shape the industry’s path forward. During the Executive Keynote at its ChannelCon 2026 MSP conference on Aug.
Too many vulnerabilities, not enough time: How MSPs can cut through the security noise
News & Articles Inside ConnectSecure’s approach to helping MSPs strengthen security services while improving customer trust and retention. For MSPs, managing vulnerability data is both a business opportunity and a business risk. Customers expect cybersecurity protection. Regulators expect proof. Threat actors never stop. Enter ConnectSecure, which was built to address that MSP reality head-on without more overwhelming noise.
What patterns in cyberattacks in specific industries reveal about your security posture
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products. Location 333 West San Carlos Street San Jose, California 95110 United States WWW: acer.com ChannelPro Network Awards hello 2 hello 3 News & Articles Recent landmark security breaches across industries like telecom and healthcare have shown us that threat actors don’t discriminate when identifying victims.
The next big AI opportunity for MSPs is within your own business
Much of the AI conversation in the IT channel has centered on making technicians more productive. But a growing number of vendors are urging MSPs to use AI and automation to improve the business behind managed services. For many MSPs, that starts by eliminating the operational work that keeps them from focusing on customers and long-term growth.
What MSPs can gain from upcoming ChannelCon Powered by GTIA
AI is changing nearly every aspect of managed services, but the biggest challenge for many MSPs goes beyond understanding the technology. They need to figure out how to apply it, adapt their businesses and learn from others who are already further along. That practical focus will define ChannelCon Powered by GTIA, which takes place Aug. 3-5 in San Diego.
Key channel headlines: CyberFOX acquires Timus to boost security platform, Kaseya reveals SaaS Security Report results and more
Press Releases An acquisition leads the channel headlines for the week. Plus, there’s research from Kaseya, Barracuda andCynomi; new partner programs and products; and plenty more. MSP technology news headlines for the week of June 29, 2026 CyberFox acquires Timus Networks, adding SASE and ZTNA capabilities to its portfolio. In addition, Kaseya and Barracuda issued results of two telling security reports, while Cynomi revealed its research on MSPs’ top AI questions for 2026.
Channel groups ramp up AI-era talent development efforts
AI is reshaping managed services. So far, there have been few concerted efforts to ensure that an AI workforce is ready for this new era. Until now. The Global Technology Industry Association (GTIA) and Pax8 recently revealed several new efforts. These programs, certifications, standards and community resources are designed to help MSPs develop the skills needed for the industry’s next phase. The urgency stems from the speed of change.
How MSPs can turn Microsoft 365 security gaps into growth opportunities
New Products & Platforms, News & Articles Founded by channel veterans, CloudCapsule aims to help MSPs translate security findings into customer conversations, recurring services and business growth For many MSPs, cybersecurity is tough to scale. Security assessments are often manual and client conversations are a struggle. Many are still trying to determine how security fits into broader AI initiatives. CloudCapsule was built to address those issues.
ConnectWise CEO: ‘The equation for growth is breaking.’ How AI is transforming MSP operations.
New Products & Platforms, News & Articles As hiring becomes harder and margins tighten, ConnectWise is betting automation — and its Predictive Intelligence strategy — will carry the next phase of service delivery. Every MSP owner knows the traditional growth formula: win more customers, add more endpoints, generate more tickets and hire more technicians. For years, that approach fueled managed services industry growth.
Pax8 Beyond 2026 takeaway: The time to shift from agentic AI awareness to action is now
A year ago, Pax8 told MSPs that the “agentic revolution” would transform their businesses. This year, at its Beyond 2026 conference, the company committed to showing them what to do next. The June 7-9 event in Salt Lake City drew thousands of attendees — 3,500 just for the opening keynote with hundreds more tuning in via livestream. Pax8 executives and partners focused less on agentic AI’s potential and more on how MSPs can turn it into revenue.
How MSPs can move from AI experimentation to recurring revenue
MSPs may think they’re not yet ready for agentic AI yet, but their SMB clients aren’t waiting for them to figure it out. They’re already adopting it. Across the SMB market, businesses are downloading and deploying AI agents, automation tools and generative AI platforms. Often, they’re doing so without formal oversight, governance or strategy. That trend presents a growing risk for customers.
Pax8 launches new revenue path for MSPs through managed AI services
New Products & Platforms, News & Articles New programs and services aim to help partners turn AI adoption into recurring revenue. Pax8 used its Beyond 2026 conference to unveil a series of agentic AI offerings. During the conference in Salt Lake City, the company laid out several strategies to help MSPs build recurring revenue around AI services. The company also can assist MSPs in guiding their customers through AI adoption.
MSPs are overspending in the cloud: Smart fixes to cut costs now
Expert Opinions Many MSPs are unknowingly overspending on cloud services. Learn how to reduce waste, optimize resources, and regain control with smart cloud cost strategies. Businesses are paying more for the cloud. In many cases, bills have surged by 10% to 25% — and the trend shows no signs of slowing.How can MSPs help their clients optimize costs and resources in their current cloud investments?
Why MSPs should bet big on cloud-native security services
Expert Opinions, News & Articles Stay ahead in the fast-growing market of cybersecurity with cloud-native security services. Deliver scalable, revenue-generating solutions. It’s easy for MSPs navigating the cybersecurity chaos to get lost in the latest buzzwords and shiny new tools. But what really matters is finding solutions that are effective, scalable, easy to deploy, and, ideally, revenue generating. Enter cloud-native security services.
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