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By Anika Stuppy, Ph.D., of Tilburg University. Products can make people feel great about themselves. Enjoying an exquisite glass of wine in a fancy bar or walking down the street in a new stylish outfit sure sound like great ways to give your ego a little boost. But if people consume to feel great about themselves, why do so many people shop at Walmart, get their hair cut at Supercuts, or prefer dressing down to go to a dive bar?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
