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Olaitan Ganiu on Muck Rack

Olaitan Ganiu

Verified
(He/Him)
Covers:  Entertainment Industry Film & Cinema Afrobeats & Music Business Awards & Recognition Creative Economy Culture & Tourism Celebrity Interviews African Arts & Heritage Media & Communications
Media & PR Consultant/Creative Artist

Interview

What was your first job as a journalist?

Graphic Artiste and Reporter with defunct National Mirror Newspaper

Have you ever used a typewriter?

Yes, but as a novice typesetter

How is social media changing news?

Social media is revolutionizing the news landscape in several significant ways: Firstly, it has democratized the dissemination of information. Anyone with an internet connection can share news, leading to a diverse range of voices and perspectives that traditional media outlets may overlook. This shift allows for real-time reporting and immediate updates, making news more accessible and timely. Secondly, social media platforms have become primary sources for breaking news. Many users turn to platforms like Twitter and Facebook for the latest updates, often before traditional news outlets can report on events. This immediacy can enhance public engagement but also raises concerns about the accuracy and reliability of information shared. Moreover, social media algorithms prioritize content that generates engagement, which can lead to sensationalism and the spread of misinformation. The focus on clicks and shares can overshadow journalistic integrity, prompting discussions about the responsibility of platforms in curating news content. Additionally, social media fosters community and dialogue around news stories. Users can comment, share, and discuss articles, creating a more interactive experience. This engagement can enhance understanding and awareness of issues but can also lead to echo chambers where users are exposed only to viewpoints that reinforce their beliefs. Lastly, the rise of citizen journalism has blurred the lines between professional journalists and everyday individuals. While this can enrich the news narrative, it also challenges traditional journalistic standards and ethics, raising questions about credibility and accountability. In summary, social media is reshaping how news is produced, consumed, and discussed, presenting both opportunities and challenges for the future of journalism.

Who's your favorite fictional journalist?

Cameron James Covers music and culture. Navigates access vs integrity. Observes more than he performs. Documents artists during defining.

What does it mean to be a journalist?

To be a journalist is to be accountable to truth, context, and the public even when it’s inconvenient.

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

When pitching stories, I appreciate a clear and concise approach. Start with a strong hook that captures attention, followed by a brief overview of the story's angle and its relevance. Include key details such as the target audience, potential impact, and any unique elements that set the story apart. Personal connections or insights can also enhance the pitch, making it more engaging. Finally, be open to feedback and willing to collaborate on refining the story for maximum effect.

What tools and software do you use to do your job?

My personal computer (laptop)

What's your favorite social network?

linkedin

Who do you wish followed you?

Media professionals and global brands

Why did you become a journalist?

In 2006, I joined the media house as a graphic artist before I develop interest in writing and reporting.

Did you work for your high school newspaper? If so, what did you do there?

No

What story are you most proud of writing or working on?

The story on Fuji Music creator, late Sikiru Ayinde Barrister

What advice can you offer to aspiring journalists?

Master the fundamentals, find your voice, and understand the industry you’re covering. Journalism isn’t just about reporting events — it’s about providing context, clarity, and credibility.

When's the best time to pitch you?

2pm

What's the best pitch you ever got?

The best pitch I ever received was a compelling story about a young entrepreneur who turned a small idea into a thriving business. The pitch highlighted not just the innovative product but also the personal journey of resilience and determination behind it. It was engaging, authentic, and showcased the impact the business had on the community. The combination of a strong narrative and clear vision made it unforgettable. What makes a pitch stand out is often the passion and authenticity of the presenter, along with a clear understanding of the market and audience. A great pitch resonates emotionally while also providing solid data to back up the claims.

What's your favorite drink?

Water

When you're not at a computer, where are you most likely to be?

Most likely at a live event — a film screening, a concert, or a cultural gathering. Even off the clock, I’m drawn to spaces where stories are unfolding.

Aside from your own, what's your favorite publication to read?

The Guardian Newspaper

What's the most common misperception about your beat?

The most common misperception about my beat is that many people assume it’s celebrity gossip, promotional writing and fan-driven, not analytical but but at its core, it’s about culture, power, economics, and global recognition. My work examines how creatives navigate and reshape those systems.

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