Olivia Hicks

A 26-year old entrepreneur dreams of circularity, sneakers, and podium shoeys.

It was 9 a.m. on a Monday in Manhattan, 3,406 miles from Aston Martin F1 Team 's headquarters in Silverstone,…

The Dutch Grand Prix was a reminder of Big Oil's prevalence. The country's Green Party aims to drive fossil f…

Social media creators are talking about Formula 1 in a whole new way and attracting new fans-but those creato…

IT'S AN EV NASCAR! How NASCAR took its first tentative step on the road to electrification, all in this issue…

A judge temporarily blocked Fox Sports, Disney and Warner Bros. Discovery's sports streaming merger. What doe…

How Formula 1 Traded Tobacco for Cryptocurrency

Formula 1's shift from couture sponsorship to streetwear relatability

Faith Thiam wants you to know everything about Formula 1, without the legalese.

IT'S AN EV NASCAR! How NASCAR took its first tentative step on the road to electrification, all in this issue…

F1 2026 revamp beats off threat from Formula E, plus renowned aerodynamicist Willem Toet's take on the new ae…

ANDRETTI'S AI DEAL: How Andretti is laying the foundations for a fresh assault on the F1 bastion and much mor…

Racing in some of the most remote corners of the planet, Extreme H will -quite literally - carry the developm…

A Substack zine collaboration by motorsport journalists Olivia Hicks and Sasha Rogelberg who run Formula Flas…

First, it was fashion. Then it was makeup. Next, it's watches.

How Substack launched my career in motorsport and brought me back to journalism

How women are infiltrating the fantasy racing space while disrupting the sports industry altogether

Despite being regarded as the second-fastest single-seater series in the world, Super Formula struggles for g…

Racing in some of the most remote corners of the planet, Extreme H will -quite literally - carry the developm…

"I think of this event now as a 'Field of Dreams' of motorsports."

This year marked the highest turnout in the NTT IndyCar series’ nearly two-decade run at the Iowa Speedway.

For Cooper King, racing runs in his DNA.

F1 Academy's slacking screen time is killing its potential

An Austrian '23 Grand Prix review