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Articles by Omar Janabi
Market data, the gift that keeps on giving
I was very interested to read the recent announcement from a group of Wall Street heavyweights about the of launch MEMX, a new exchange designed to challenge the dominance of the New York Stock Exchange and Nasdaq. The stated intention of this industry collaboration, amongst other things, is to drive down the spiralling cost of data fees, the shared bugbear of brokers and traders alike and a complaint not confined to US market participants alone.
Oh no, not another Exchange!
I was very interested to read the recent announcement from a group of Wall Street heavyweights about the of launch MEMX, a new exchange designed to challenge the dominance of the New York Stock Exchange and Nasdaq. The stated intention of this industry collaboration, amongst other things, is to drive down the spiralling cost of data fees, the shared bugbear of brokers and traders alike and a complaint not confined to US market participants alone.
New year; New outlook: Global remittances are expected to grow moderately in 2019
The remittance industry has consistently witnessed change. It is undergoing a paradigm shift from the traditional brick and mortar model of business to digitised methods of money transfer. Looking back it would be safe to say 2018 ended on a positive note as remittance flows across the globe were buoyant. As fin-tech gains a stronghold in the global remittance industry, key players upped their game to avoid being eclipsed by disruption and digitisation.
Wanted: Visionary treasurers to execute
Oh, visionary Treasurer wherefore art thou? Recently, I was in Ireland visiting my extended family in the beautiful and rugged West Cork coast. By luck and good fortune, we were decamped at a cousin’s place in Kinsale for five uninterrupted days of sunshine and balmy temperatures; practically a record for the town.
Mortgage technology in 2019 - hype versus reality. Part 1
Technology based predictions often appear to veer from, “really” will that happen? to disrupting paradigm shifts that can catch traditional players out. We should be wary of accepting every prediction. If you were born before 1990, you will probably remember the prediction that the modern world was “almost” going to end with the Y2K or Millennium bug. It didn’t.
Due Diligence: The Foundation of any Successful M&A Deal in 2019
Amid the rising complexity of M&A, the simple adage of ‘failing to prepare, then preparing to fail’ is as true today, as it always has been. That is because due diligence, the time and resource intensive preparation process, can ultimately define the success or failure of any M&A deal, which is why great importance is assigned to the meticulous practices and processes involved. Thankfully, due diligence has evolved and improved, in large part, due to advances in technology and digitisation.
Mappazine - Mapp’s Digital Marketing Blog
Finally, after exhaustive research and data analysis, We are proud to launch the Digital Customer Engagement Index (#DCEI2016), focusing on email, mobile apps, and social media marketing and overall engagement. Packed with statistics and genuine insights into UK brands’ usage of digital channels, the DCEI constitutes the most comprehensive study into digital customer engagement in the market today.
Cyber Monday: Optimising Your Email Marketing
Today is one of the most competitive days of the year for email marketing, with spending over the Black Friday weekend which will run through to Cyber Monday expected to top £4 billion. Cyber Monday also symbolises the gateway to the even more competitive festive season, which makes it especially important to optimise your email marketing while there is still time. At the heart of any successful Cyber Monday strategy is email marketing. Email is still king.
Customer Engagement, Data Management, Email Marketing
We published 79 blog posts in 2017! Plus 28 in German, 27 in French and 11 in Italian. Which ones did you find the most interesting? We took a look at which blog posts on the English Mapp Digital blog were the most popular last year in case you missed them the first time around. As a digital marketer, you probably find yourself overwhelmed by the vast array of tools out there.
The Festival of Marketing 2016 in London: 4 Key Marketing Trends That Dominated the Event
This was the first year we attended the Festival of Marketing as the newly launched Mapp Digital and it was exciting to see how our new brand and approach stacked up to what we saw at the event. It was a great opportunity to meet other like-minded marketers, companies and customers, and to hear from reputable speakers such as Sir Martin Sorrell and Steve Wozniak.
Top 2017 Digital Marketing Trends to Wipe Out Your Competition - The Hateful 5-
Going into 2017 marketers need to have a clear frame of mind as to what is important. As you may have noticed its not so easy to please customers anymore. Customers expect a lot and they expect it in real-time. We are in a fast paced environment that demands that we keep up with our customer's needs. It also demands that we see our customers for who they truly are and give them a first class experience.But what we can expect to see?
Read the small print: why data ownership always matters
Using and protecting data is complex and the regulatory issues are wide-reaching. When choosing third party services to process data, brands often assume they retain control over how their data is used. However, that is often not the case and it can have serious practical and legal consequences. Being able to identify potential issues in advance is a key skill when trying to ensure your business does not get caught by them.
The Two Biggest Gaps Every Marketer Must Address in 2018
The Two Biggest Gaps Every Marketer Must Address in 2018 Guest Author 17 Jan 2018 | 6 Mins Read | Level - Intermediate Connect with Author X Anjali is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Marketing Productivity, Plan and Spend, and Digital Asset Management products. Prior to joining Aprimo, she spent 8 years at Forrester Research where she covered the marketing technology, eCommerce, and digital agency spaces.
How MarTech-Enabled Marketing Operations Drives New Marketing Structures
Ten years ago, Marketing Operations was still a very new role in org structures. Today, it has become the backbone of a marketing team driving the marketing excellence and supporting the business growth.
Accenture to Acquire Mackevision, an Award-Winning Producer of Immersive Content
Accenture to Acquire Mackevision, an Award-Winning Producer of Immersive Content By The MTA News Desk 11 Jan 2018 | 2 Mins Read Connect with us X To share a press release or news update, please email our Features Editor, The MTA News at: news@mta.com Accenture’s latest decision to acquire global producer of 3D-enabled and immersive content experiences - Mackevision will boost the company’s digital services offering by strengthening its ability to create more compelling customer experiences.
Accenture Announces Opening of Innovation Hub in Columbus
Columbus, OH: Accenture opened an innovation hub in Columbus as part of the company’s accelerated innovation investment in the U.S. The hub is designed to enable clients to compete in the digital economy by helping them modernize legacy applications, leverage disruptive technologies and take advantage of the latest IT delivery techniques. Accenture uses the most advanced software engineering technologies including agile, DevOps, cloud computing and robotic process automation.
ContentSquare Announces AI-Based Product 'Auto-Zone'
ContentSquare Announces AI-Based Product 'Auto-Zone' By The MTA News Desk 17 Jan 2018 | 2 Mins Read Connect with us X To share a press release or news update, please email our Features Editor, The MTA News at: news@mta.com New York, NY: ContentSquare, a digital experience insights platform, today announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with...
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid)
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid) Guest Author Jan 23 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Gitit Greenberg is the Senior Director of Marketing Insights at SimilarWeb, where she works with her team of analysts to produce data-driven results that will help businesses make better decisions. Before joining SimilarWeb Gitit worked at Google and Vocativ, and she has a MA in Political Communications from The Hebrew University.
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid)
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid) Guest Author Jan 23 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Gitit Greenberg is the Senior Director of Marketing Insights at SimilarWeb, where she works with her team of analysts to produce data-driven results that will help businesses make better decisions. Before joining SimilarWeb Gitit worked at Google and Vocativ, and she has a MA in Political Communications from The Hebrew University.
Marketing Performance Management- Going beyond DAM, with James Thomas, Allocadia
Marketing Performance Management- Going beyond DAM, with James Thomas, Allocadia Staff Writer Jan 09, 2018 | 10 Mins Read Connect with Author X Ishani, an Economics major, is the newest (and youngest) addition to the Revenu8 editorial team. Her infectious millennial curiosity to deep-dive into all things tech has led her to track the innovators and disruptors in the martech and HR tech world, and bring their stories to life in through the MarTalk and HRTalk Executive Interview Series.
Performance and Attribution Compilation Series 2017
The Best of... Performance and Attribution in 2017 Staff Writer Jan 30, 2018 | 10 Mins Read | Level - Intermediate Connect with Author X Surajit is an analyst with over 8+ years’ experience in market research capabilities across domains. As Director – Research at MarTech Advisor, he is in charge of directing, conducting, tracking and monitoring market research campaigns on current and emerging trends and technologies across business functions and processes.
Here's How to Unlock Major Returns with People-Based Marketing
The difference between good and great digital marketing is contingent upon a brand’s ability to market effectively to a person, not merely data points. In fact, 81% of consumers want brands to understand them better and know when and when not to approach them.
5 Great Clichés that Will Help You Be More Forward-Thinking with Your Marketing
5 Great Clichés that Will Help You Be More Forward-Thinking with Your Marketing MarTech Maven Feb 01, 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Heather Hurst is Director of Corporate Marketing at Workfront. She develops attention-grabbing marketing campaigns, combining proven and emerging tactics to build brands. With more than 15 years of marketing experience, Heather has enjoyed raising profiles of both B2B and B2C companies.
Enhancing the Big E - experience - that a CMO now owns: With Glen Hartman, Accenture Interactive
Watch Glen Hartman, Managing Director at Accenture Interactive talk about delivering meaningful experiences with a new type of capability - one that combines all the greatest parts of creative, branding and marketing linked to technology, analytics and data. According to him, the core components of CX are empathizing with the customer, providing context and personalization.
Forward thinking: Reshaping how Marketers View Campaign Attribution
Jay Stocki, SVP, Data and Product, Experian Targeting discusses the current state of attribution and why targeted advertising is only as good as a brand’s ability to measure success The changes in the marketing ecosystem continue to accelerate. The days of the media serving as a proxy for an audience are over. People-based marketing is now the expectation in every channel.
Marketing Intel - Visual IQ CMO Connects the Customer Journey Dots
Wayne St. Amand, CMO at Visual IQ shares insights on people-based marketing and marketing intelligence. He suggests marketers CMO, Amand Wayne St. to break data silos and take a cross-channel or cross tactical way and form a cooperative ecosystem. According to him communication and collaboration together are a perfect combination to succeed adjusting machine learning in between.
Improve customer email engagement by 50% with heatmaps
Successful email campaigns begin with consumers opening messages – and yet open rates are only half of the equation. Once the email has been opened, does the email deliver content effectively? Did it push the customer to take the desired action? In a world where over 50% of email is opened on mobile devices, marketers must deliver engaging content, while competing for attention with SMS, mobile applications, Netflix, and more.
Creating the ultimate digital retail experience for your customers
Shopping is no longer about simply going into a shop. It’s all about engagement. It is the age of the customer and in this fast-paced, competitive, dynamic digital world, customers are bombarded with between 3000-5000 messages daily via numerous channels. New digital technologies and channels have multiplied and will continue to do so. Even in store, customers are using a multitude of different devices to research, review and ultimately purchase goods and services.
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