With many of the American sports, other than the MLS and MLB on their close season break, we took the opportunity to speak to Matt Walker, Senior UX Designer at Sports Illustrated. We learn more about their design process and imminent plans to redesign their site (SI.com) using the principles of UX/UI design. 1. Hey Matt, please introduce our audience to Sports Illustrated and your role within the organisation Sports Illustrated is an American sports media franchise owned by Time Inc.