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Articles by Paddy Power
What are the most considered betting brands among UK sports fans?
The UK betting and gaming category includes a mix of established brands and newer entrants competing for consideration among sports audiences. New analysis of YouGov BrandIndex data shows the betting and gaming brands UK sports followers are most likely to consider and how consideration differs by generation. This article covers: The methodology behind the rankings Skybet ranks first for consideration among UK sports followers, at 9%. bet365 follows closely behind.
Mersey Maestro nets £41K from a £5 Super Sunday acca
We thought that Dominic Calvert-Lewin had stopped giving joy to scousers – the blue ones at least – but his Sunday leveler against Brentford proved a vital cog in one Merseyside punter’s dream weekend. The Leeds United striker’s goal meant one Paddy Power punter copped his 11-fold Premier League acca for a stonking £41,000 pay out from a £5 bet.
Mersey Maestro nets £41K from a £5 Super Sunday acca
We thought that Dominic Calvert-Lewin had stopped giving joy to scousers – the blue ones at least – but his Sunday leveler against Brentford proved a vital cog in one Merseyside punter’s dream weekend. The Leeds United striker’s goal meant one Paddy Power punter copped his 11-fold Premier League acca for a stonking £41,000 pay out from a £5 bet.
World Cup 2026 Predictor
The World Cup is powering on into the knockout stages and the whispers of it ‘comin home’ are growing just a little louder. The ultimate prize in international football is now within touching distance for several teams with the final all set for the MetLife Stadium in New Jersey on July 19th as the end clash from a whopping 104 games across five weeks of football. Who will go all the way? Can England end decades of hurt or will it be another Mbappe vs. Messi finial?
Punter wins almost £23,000 in £5 acca After Croatia leveller gets ruled out
One lucky Paddy Power punter might well be naming their next pet Espen after Norwegian referee Espen Eskas who disallowed a 103rd-minute equaliser for Croatia in their 2-1 defeat to Portugal in the Round of 32, due to the flick of a Croat’s quiff. The controversial incident saw Josko Gvardiol’s late, late strike ruled out by the finest of VAR margins, with the ball brushing possibly a single hair on Igor Matanovic’s head en-route to goal.
The World Cup Media Engine: Owning the Fan Connection in 2026 and Beyond
14:30 - 15:10 iGB Trends Fan engagement is now an omnichannel experience, combining in-person and digital moments. Connecting these moments and sustaining engagement beyond high-spectacle events is a key challenge for teams and operators, as is navigating the shift in the digital media landscape towards influencer lead marketing, increasing DOOH advertising and dynamic personalisation and creative.
Choose a Royal Ascot horse today with our World Cup football quiz
Top hat and tails ready? Now it’s just a question of where to stuff that vuvuzela – and no, I don’t appreciate that comment down the back about where to shove it! In an act of sporting schedule madness, the powers that be have planted the group stage of the biggest World Cup ever right on top of the jewel in the flat racing calendar’s crown – that is, if a calendar can wear a crown, not sure tbh.
Our World Cup quiz will help you pick a Royal Ascot Gold Cup horse
Top hat and tails ready? Now it’s just a question of where to stuff that vuvuzela – and no, I don’t appreciate that comment down the back about where to shove it! In an act of sporting schedule madness, the powers that be have planted the group stage of the biggest World Cup ever right on top of the jewel in the flat racing calendar’s crown – that is, if a calendar can wear a crown, not sure tbh.
Use your football knowledge to pick a Royal Ascot horse this Wednesday
Top hat and tails ready? Now it’s just a question of where to stuff that vuvuzela – and no, I don’t appreciate that comment down the back about where to shove it! In an act of sporting schedule madness, the powers that be have planted the group stage of the biggest World Cup ever right on top of the jewel in the flat racing calendar’s crown – that is, if a calendar can wear a crown, not sure tbh.
Paddy Power goes to Hollywood – in our Green pants balloon
Yours truly is set to finally get the spotlight he deserves having made it all the way to Hollywood for the World Cup, though the bright lights of tinseltown will have to compete with our iconic pants balloon in the Californian sky. While some might say Paddy’s star power alone is enough to take the City of Angels by storm, we fired up the green y-fronts and cruised across the famous skyline just to make sure everyone got the message – Paddy’s ready for his close-up.
Pick a Royal Ascot horse Today using your World Cup know-how
Top hat and tails ready? Now it’s just a question of where to stuff that vuvuzela – and no, I don’t appreciate that comment down the back about where to shove it! In an act of sporting schedule madness, the powers that be have planted the group stage of the biggest World Cup ever right on top of the jewel in the flat racing calendar’s crown – that is, if a calendar can wear a crown, not sure tbh.
World Cup 2026: Scotland to get battered this summer?
We’re celebrating Scotland’s long-awaited return to the World Cup and hitting back at the naysayers predicting the Tartan Army will get ‘battered’ on the biggest stage. That’s why yours truly has unveiled a world first (probably… like who the hell else does this kind of thing?) – a GIANT billboard made with real Scottish batter on the streets of Glasgow. Someone pass the vinegar, outlandish stunts never tasted so gooooooood.
Paddy Power World Cup Value Statement: Everything we’ve given to punters this season
A lot of changes came around this season. Mikel Arteta’s Arsenal FINALLY became Premier League champions, Sunderland qualified for Europe, and West Ham are now in the Championship! Some things stayed the same though.
‘Nobody Does Football Better Than Us’: Watch Paddy Power’s World Cup Ad
Ahead of the big World Cup kick-off in the good ol’ US of A we’ve assembled a star-studded lineup for our new ad to show that when it comes to football, nobody does it better than England. We all know the yanks love to think they do everything better, especially when is comes to sport. It’s easy to be world champion when no one else plays your games, lads. Then there’s he glitz and the glamour; the excessive pyrotechnics, the ad breaks mid throw-in.
Paddy Power: Premier League 2026/27 outright betting, Premier League Darts final & League of Ireland title drama
The Premier League season has only just finished and the big man is already offering markets on the 2026/27 campaign! Will the three that come up go straight back down? Will Arsenal retain their title ahead of a Pep Guardiola-less Manchester City? We can’t wait! Elsewhere, Crystal Palace are looking to lift the Conference League tonight while we’ve also got the Premier League Darts final on Thursday evening. Paddy has also discussed the All-Ireland and League of Ireland title races.
World Cup 2026 Predictor: Plan out this summer’s tournament with our simulator
The World Cup is just around the corner and at Power Tower we can’t wait to get the bunting out, squeeze into our retro shirts and fill our sticker books – we’re going to get them ALL this time around! This biggest event in the world this year kicks off on June 11th in the Azteca Stadium with one of the hosts in action in Mexico v South Africa and it’s the first of a whopping 104 games across five weeks of football. Eastenders and Corrie aren’t going to get a look-in for a while.
More Ways To Win: Hitting the woodwork counts as a shot on target
Starting with the Conference League and Champions League finals, ANY SHOT that hits the woodwork now counts as a shot on target Some things just aren’t right. Pineapple on pizza. Phone audio on public transport. Not replacing the bog roll – yes, I know we’ve all done it, but we also know it’s extremely bad form.
Paddy Power: Spurs’ tickets to Lincoln on hold & the Curragh is Gstaad’s to lose
THE World Cup is getting closer, but right now our focus is on whether or not Tottenham Hotspur can avoid becoming the first gazillion-pound team to drop out of the Premier League. As a small comfort, they only need a point against an Everton side that has been looking towards next season for the past six weeks, but stranger things have happened… like Southampton being chucked out of the playoff final and replaced by vanquished semi finalists Middlesbrough.
Paddy Power: English sides to dominate European finals, Rory to bounce back, Irish 2000 Guineas betting
We’ve got three European finals coming up with three English sides hoping to scoop the silverware. Aston Villa, Crystal Palace and Arsenal could all be European trophy winners in the next few weeks but will the Premier League sides get the job done? Elsewhere, Rory McIlroy will be looking to bounce back after finishing a tied-seventh in the PGA Championship as he eyes the final two majors of the year.
Paddy Power: Premier League drama, Scottish Premiership title on the line & FA Cup final upset?
While we’ve got plenty of Premier League action to get stuck into this weekend as the title race and relegation battle draws to a close, the FA Cup final takes centre stage on Saturday. It’s Manchester City v Chelsea at Wembley with Pep Guardiola’s side the firm favourites to lift the trophy. Elsewhere, there’s Scottish Premiership title drama with Celtic and Hearts in a straight shootout for all the marbles on Saturday.
Paddy Power: Premier League title and relegation drama & McIlroy to land another Major?
We’ve got another sensational week of sport and Paddy can’t contain himself! It’s a crucial week for the Premier League and Scottish Premiership title races, while we’re also waiting to see who will be playing in the Championship next season out of West Ham or Tottenham. Elsewhere, Premier League Darts returns on Thursday night while there’s also the small matter of the second Major of the golf season in the PGA Championship.
Paddy Power: Expect another Bayern v PSG thriller, Rory McIlroy returns & Premier League darts continues
THE World Cup may be a little over a month away, but we don’t want this brilliant club season to end! It won’t be long before we are all telling our family members that we need to stay up in the middle of the night to watch Saudi Arabia’s vital game against Uruguay and trying to explain why Iran vs New Zealand is a contest that cannot be missed.
Paddy Power: Expect another Bayern v PSG thriller, Rory McIlroy returns & Premier League darts continues
We’ve got football, golf, darts and more to get stuck into this week – and the big man can’t contain his excitement! We’ve got Bayern v PSG in the Champions League on Wednesday night with a spot in this year’s final up for grabs. Elsewhere, the Premier League title race and relegation battle is the talk of the town, while the Scottish Premiership title battle is also heating up.
Paddy Power: Punchestown Finale, Arsenal latest title test & Celtic looking to break hearts
This weekend offers up another chapter in what’s turning out to be a thrilling Premier League title race as Arsenal aim to extend their lead over Manchester City with a home win over Fulham. Pep Guardiola’s FA Cup exploits mean the holders are not in action until Monday night at Everton. The title nerves are also jangling north of the border, as Celtic and Rangers chase down Hearts.
Paddy Power: Punchestown Festival picks, Premier League title drama & Scheffler to shine?
We’ve got another thrilling week of sport to get stuck into and the big man can’t contain himself! The Punchestown Festival is underway and we can look ahead to Fact To File and Gaelic Warrior facing off in today’s Gold Cup.
15-leg £1 football acca returns 93,031/1 stunning win
While the Premier League and EFL seasons are heading towards an explosive crescendo, at Power Tower the end can’t come soon enough because we’re taking an absolute battering from punters. Just last week we saw a 50p eight-legged critter scare the bejesus out of us to the tune of over £20,000 after a bizarre 96th minute goal from Exeter’s keeper made all the difference for one lucky so-and-so. And, okay, sometimes weird things happen, we can take that.
Paddy Power: Arsenal & Spurs share late season woes, Jonbon Joy plus Punchestown preview
This weekend could be a crucial one in the Premier League title race as Arsenal aim to go back above Manchester City at the summit. City’s midweek victory at Burnley relegated the Clarets and moved them above Mikel Arteta’s team for the first time since August. Arsenal host Newcastle, where are win would re-establish them as league leaders, with Pep Guardiola’s defending champions in FA Cup semi-final action.
Punter wins £20,000 in 50p acca After keeper scores in 96th minute
It’s getting to the business end of the football season and there are pots galore up for grabs – most of them being lost by Arsenal.
Paddy Power: Man City to pile the pressure on Arsenal, Scottish Grand National fancies & World Snooker Championship is here
We’re all set for a blockbuster weekend of Premier League action and Paddy can’t contain his excitement! Who will come out on top as Manchester City host Arsenal on Sunday and there’s also the small matter of the latest Merseyside derby between Everton and Liverpool… Elsewhere, it’s Scottish Grand National day at Ayr on Saturday and the World Snooker Championship also gets underway this weekend. The big man has also discussed who could win the All-Ireland title.
Paddy Power: Arsenal feeling the heat, Champions League thrillers & Rory eyeing more Majors
Paddy is back for another instalment of his midweek column and we’ve got more high-quality football action to get stuck into! Champions League matches take centre stage this midweek as we build up to a crunch showdown between Manchester City and Arsenal in the Premier League this weekend.
Aintree 2026: Paddy gifts racegoers tracksuits in Liverpool on Grand National day
Revellers arriving into Liverpool Central were greeted by a sea of colour today, as Paddy Power dished out their limited-edition silks-inspired tracksuits to lucky racegoers heading to Aintree for the biggest day in horse racing; Grand National Day. Following their roaring success at Cheltenham Festival back in March, the headline-grabbing PP Collection made waves, with fans stepping straight off trains and into racing’s boldest new look.
Paddy Power: Champions League, US Masters, Premier LEague Darts & Aintree Chat
It’s another busy week of sports around these parts. Arne Slot is, again, facing the Liverpool chop as they face PSG in the Champions League. There’s Premier League darts action, the 2026 Masters in golf, and the little matter of the Grand National at Aintree, all on the horizon too… Take it away Paddy! If this year’s Masters at Augusta is anywhere near as good as the 2025 tournament, we are all in for one of the best weeks of the sporting year.
Paddy Power: FA Cup, Irish Grand National & Rugby on the Mind This Weekend
The International football window has closed until the summer, and we’re back to some domestic action with the FA Cup, and there’ll be plenty of focus on Manchester City’s clash with Liverpool, particularly as the Xabi Alonso rumours went into hyperdrive midweek. There’s some big racing action in Fairhouse for the Easter Weekend, with the Irish Grand National taking place on Easter Monday afternoon.
Paddy Power: Grand National build up, Littler to shine again and Masters favourites
Paddy’s back with his latest midweek column and the big man can’t wait for what April has in store! The Masters, the Grand National as well as more thrilling Premier League and Champions League action. What more could you want? Elsewhere, Premier League Darts takes centre stage on Thursday night with Luke Littler hoping to shine once again. There’s also Championship action on Good Friday before League of Ireland matches in the evening.
Paddy Power: Ireland’s crunch showdown, Constitution Hill goes again, Arsenal to bounce back?
There isn’t really anything else on Paddy’s mind apart from Ireland’s crunch World Cup playoff semi-final against Czechia! Heimir Hallgrímsson’s side need to win on Thursday in Prague to set up a final showdown in Dublin against either Denmark or North Macedonia with a place at the 2026 World Cup this summer up for grabs.
Football Tips: There’s a 17/1 goalscorer call in our Carabao Cup Final Cheat Sheet
Arsenal and Man City meet under the Wembley arch this Sunday in the Carabao Cup final and we’ve assembled a crack team of football flutterers to have their say on the first piece of proper silverware handed out this season. Peter Crouch, Joe Cole, Andrew Beasley, Andy Robson and Feargal Brennan have all pitched in with their favourite bets for Arsenal v Man City… Who’ll lift the Trophy? I fancy Arsenal to do the job on Sunday – I wouldn’t be surprised if it’s reasonably comfortable in the end.
Paddy Power: Slot’s Time Running Out, Carabao Cup Final Preview, Spurs’ Survival & All-Ireland Odds
Of the six English teams left in the Champions League at the start of the week, just reigning Premier League champions Liverpool and soon-to-be-crowned champions Arsenal have made it through. Liverpool fans have made it clear that Arne Slot’s time at Anfield is under threat, unless he delivers a trophy that is. Former Red Joe Cole, tells us why things haven’t gone to plan for Slot this season. There was a massive Cheltenham winner last week with an Irish punter winning over €500,000.
Paddy Power pays out on Morocco to win the AFCON
Get the bunting out and fire up the open top bus, Morocco national football team, because YOU are the newly-crowned African Cup of Nations champions. Just a pity it’s two months late, innit?
Paddy Power: Champions League drama, Premier League darts heads to Dublin, Keane on the move?
Paddy is like the rest of us and he’s all over the European action this midweek with Liverpool and Newcastle playing in the Champions League on Wednesday. The big man has also discussed the Premier League title race – those brain boxes out there will remember that Paddy paid out on Arsenal to win the league a while ago – as well as the upcoming League of Ireland action and Robbie Keane’s potential move to Celtic, Tottenham or Crystal Palace.
Paddy Power: ciao to Cheltenham, Arsenal’s title charge & Tottenham in Crisis
And so the curtain falls on the 2026 Cheltenham Festival – but don’t cry that it’s over – rejoice at another superb four days over the jumps at Prestbury Park. However, if you’re feeling those post-Cheltenham blues, never fear as Paddy has you covered on a bumper weekend of sport! The boss checks in at both ends of the Premier League table, as Arsenal power on in the title race and neighbours Tottenham look anxiously over the shoulder at the dreaded threat of relegation.
Paddy punter pockets €558,595 with Six smashing Cheltenham winners
An Irish pensioner has taken us to the cleaners to the tune of over half-a-million quid after placing one of the greatest Cheltenham bets of all time. The male customer, aged 69, landed the mega windfall from a 50 cent each-way Lucky 63 bet, with all six of his selections winning to pocket an incredible €558k. And people say Friday 13th is unlucky? One punter rounded off Cheltenham week with a 50c EW Lucky 63, paying out an amazing €558,595.92 That'll do nicely.
Cheltenham Day 4: Choose your Gold Cup horse with our football quiz
Do you love the beautiful game but haven’t quite got your head around the sport of kings? Do you watch on enviously as your pals parse the form while you can’t tell one end of a horse from the other? Does this feeling peak during the fab four days of the Cheltenham Festival? If so, you’re not alone – but help is at hand because Paddy’s put together a football personality quiz to match your soccer soul with the perfect punt for each day’s feature race.
Cheltenham Day 3: Pick a horse for Thursday using our football personality test
Do you love the beautiful game but haven’t quite got your head around the sport of kings? Do you watch on enviously as your pals parse the form while you can’t tell one end of a horse from the other? Does this feeling peak during the fab four days of the Cheltenham Festival? If so, you’re not alone – but help is at hand because Paddy’s put together a football personality quiz to match your soccer soul with the perfect punt for each day’s feature race.
Cheltenham Day 2: Pick A Champion Chase runner today with our Football quiz
Do you love the beautiful game but haven’t quite got your head around the sport of kings? Do you watch on enviously as your pals parse the form while you can’t tell one end of a horse from the other? Does this feeling peak during the fab four days of the Cheltenham Festival? If so, you’re not alone – but help is at hand because Paddy’s put together a football personality quiz to match your soccer soul with the perfect punt for each day’s feature race.
Paddy Power: Midweek Cheltenham Chat, and Champions League & Darts Odds
The boss is awfully excited about Cheltenham, and who can blame him? The big man’s here to give us some of his thoughts for the coming days of the Festival, and there’s some Champions League & Premier League Darts action too. Take it away Paddy! This is a delicious moment in Cheltenham Festival week, as the anticipation of what is coming our way overrides the reality that it will all be over too soon.
Cheltenham Day 1: Pick your Tuesday horse with our football quiz
Do you love the beautiful game but haven’t quite got your head around the sport of kings? Do you watch on enviously as your pals parse the form while you can’t tell one end of a horse from the other? Does this feeling peak during the fab four days of the Cheltenham Festival? If so, you’re not alone – but help is at hand because Paddy’s put together a football personality quiz to match your soccer soul with the perfect punt for each day’s feature race.
Cheltenham & Champions League Treble: Our 17/1 punt for Tuesday
Don’t know if you’ve noticed, but a little shindig called Cheltenham is taking place this week and it’s only the biggest deal on four legs this year. Paddy Power News is stacked full of expert tips from the greatest minds in the National Hunt business – and we thought it’d be worth drawing on their know-how for our football punters as we combine some of their bets with the week’s football action from across Europe.
Paddy gatecrashes Paris Fashion Week with Cheltenham silks
We’ve swapped furlongs for fashion by gatecrashing Paris Fashion Week with The PP Collection – a bold and eye-catching range of tracksuits styled on the most famous silks in horse racing. Taking to the catwalk in Paris, the ready-to-wear and first of its kind collection quickly captured the attention of a stunned audience, who were not expecting to be wowed by Spring/Summer’s latest athleisure fashion trend.
Paddy Power: Cheltenham Soon, Wrexham & Spurs Going Down
The boss is BACK to bring us his Weekend Wisdom for the last weekend before CHELTENHAM. His main topic is of course the biggest week on the racing calendar, but also our Eliminator game AND Camden Fanzone on Friday! Paddy also talks Wrexham and their fairytale FA Cup run ahead of their clash with Premier League side Chelsea and prospect of Tottenham’s relegation to the Championship.
Paddy Power launches jockey silks tracksuit collection
We are delighted to unveil The PP Collection, a bold and eye-catching range of tracksuits styled on the most famous silks in horse racing, heralding the best week of jumps racing on the planet.
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