In business conferences and meetings, there is always a lot of attention on the keynote speaker and “whose meeting it is.” In business communications, we’re all about the brand, the reputation, the message, the messenger. The audience is important too, of course, but it’s often so large, complex, diverse and random that you can’t be sure who you’re reaching, who’s ignoring you, what they think of you, or what any of them are likely to do about it.
