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Articles by Patrick Landman
« Ce mouvement lycéen ne parle pas de psychiatrie, mais il dit l’essentiel sur la santé mentale des adolescents »
Depuis le 21 septembre, des lycéens bloquent leurs établissements dans toute la France. Leurs revendications sont élémentaires : des professeurs devant chaque classe, des effectifs raisonnables, des bâtiments entretenus, des infirmières et des personnels de vie scolaire.
Peut-on parler de contrat analytique ?
psychologie clinique n°61, 2026, pp. 41-46 Peut-on parler de contrat analytique ? Psychiatre et juriste, pédopsychiatre, ancien président d’Espace Analytique, Président de Stop DSM, rédacteur de l’Évolution Psychiatrique Résumé Quand un patient et un analyste décident de s’engager dans une cure psychanalytique, s’agit-il d’une façon ou d’une autre d’un engagement qui ressemble à ce qu’on appelle en droit un contrat ?
Revolut and N26 are the New OTAs ✈️
Inside the Single-App Lifestyle Shift 📲 For over two decades, the rules of online hotel distribution have been set in stone. If a traveler wanted to book a room, they opened a traditional Online Travel Agency (OTA) like Booking.com or Expedia. If a hotel wanted to fill beds, they paid these giants a hefty commission to appear in their search results. But a quiet revolution is happening right inside the applications consumers use every single day.
#hotelmanagement #revenuemanagement #fintech #hospitalitytech #hotelroi
ððð® ðð¨ ðð© ð¨ð©ðð¡ð¡ ððð§ððð§ ð©ð¤ ð¥ðð® ðð¤ð§ ð ðð¤ð©ðð¡ ð§ð¤ð¤ð¢ ð©ððð£ ð ð¥ððð§ ð¤ð ð¨ð£ððð ðð§ð¨? Iâve spent my career obsessed with two things: how hotels price their rooms (ð«ð¼ðð²ð¹ð) and how they actually get sold (ðªððªð§). A massive gap remains ...
Freud Bolsillo Patrick Landman
En los años del cambio de siglo y antes de entrar por derecho propio en la Cultura, Freud (1856-1939) provocó el escándalo al lanzarse en solitario a la aventura de intentar elucidar racionalmente un enigma: el deseo sexual del hombre. Este peligroso camino, que se creía llevaría a la locura, llevó a Freud al descubrimiento del psicoanálisis: una experiencia ética insustituible para el reconocimiento de la subjetividad del hombre moderno.
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Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel | By Patrick Landman
Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? Booking.com just slammed the door in their faces. And basically in yours too… But, don’t worry WIWT got you covered as we tell you exactly what this means for your hotel, in this article from our perspective as a Travel Affiliate Program.
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so: fake and, you’ve probably guessed it: people are all over it. The result? A new wave of influencers, one that prioritizes authenticity, vulnerability, and a return to the simple realities of everyday life. Why? Because everyone’s tired of the same old Photoshop parade.
Influencers Trading Perfection for Authenticity : 4Hoteliers
The result? A new wave of influencers, one that prioritizes authenticity, vulnerability, and a return to the simple realities of everyday life. Why? Because everyone’s tired of the same old Photoshop parade. We want real talk, messy mornings, and the kind of content that doesn’t feel like an ad for a life no one actually lives. Gladly, this isn’t just a trend. It’s the biggest shift in influencer marketing we’ve ever seen at WIWT as a hotel marketing solution.
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so... fake. And, you’ve probably guessed it: people are all over it. The result? A new wave of influencers, one that prioritizes authenticity, vulnerability, and a return to the simple realities of everyday life. Why? Because everyone’s tired of the same old Photoshop parade.
The Hotel Influencer Marketing Model is Broken
Let's be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal brand, rather than the hotel's story. Meanwhile, genuine storytellers and content creators who could truly showcase a hotel's unique offerings are often overlooked. Something needs to change.
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In the modern hospitality tech stack, hotel booking engines and reservations systems are often bundled together—but functionally, they serve different roles, interface with different users, and offer different strategic value. For hoteliers evaluati...
10 Hotel Social Media Myths: DEBUNKED
The hospitality industry is fiercely competitive. In a world of online travel agents and review sites, it's more important than ever for hotels to stand out. And where better to do that than on social media? But there's a lot of misinformation out there about how hotels should use social media. Let's debunk 10 common myths that could be hurting your bookings. Reality: Wrong! People of all ages use social media. In fact, a recent study found that over 60% of Baby Boomers are active on social media.
Hotel Social Media Hacks: 6 Post Ideas That'll Drive More Bookings
Struggling to come up with fresh hotel social media post ideas? You’re not alone. With so many platforms to manage and trends constantly changing, it’s easy to run out of creative content that actually gets results. From our perspective as a hotel marketing solution, we know that simply posting photos of your rooms isn’t enough anymore. Travelers today are making decisions based on the content they see online, and glowing hotel reviews can make all the difference.
Why Your Hotel’s TikTok Isn’t Working (And How to Fix It)
Is your hotel taking advantage of TikTok’s massive reach? With over 1 billion active users, TikTok is changing how people discover new travel destinations, hotels, and experiences. It’s no longer just a platform for dancing—it’s a powerful marketing tool for hotels looking to connect with travelers in a fun, engaging way. From our perspective as a hotel marketing solution, we’ve seen hotels go viral overnight, gaining thousands of new followers and potential guests just from one great TikTok video.
Hotels That Succeed on Instagram Use These 6 Post Ideas : 4Hoteliers
So if you were thinking about ways of boosting the Instagram page of your hotel, you were doing the right thing. From WIWT, we bring you these 6 Instagram post ideas for you to take your Instagram strategy to the next level! What should your hotel post on Instagram? If you’ve ever stared at a blank screen, struggling to come up with ideas, you’re not alone.
Hotels Ignoring These 6 Instagram Post Ideas Are Leaving Money on the Table
Did you know that 75% of visitors are influenced by social media in selecting a destination? And if we talk about Instagram specifically, 40% select a hotel based on how Instagrammable it is. So if you were thinking about ways of boosting the Instagram page of your hotel, you were doing the right thing. From WIWT, we bring you these 6 Instagram post ideas for you to take your Instagram strategy to the next level! What should your hotel post on Instagram?
The Hotel Influencer Marketing Model is Broken
The traditional model, where hotels simply gift rooms and hope for the best, is no longer sustainable. It's a gamble with a low probability of a significant return. Why? Because the market is saturated. Guests are becoming increasingly savvy and can spot a generic, paid-for post a mile away. They crave authenticity, genuine experiences, and relatable content. And frankly, many "influencers" aren't delivering. So, where did we go wrong, and more importantly, how can we fix it?
The Hotel Influencer Marketing Model is Broken
Let's be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal brand, rather than the hotel's story. Meanwhile, genuine storytellers and content creators who could truly showcase a hotel's unique offerings are often overlooked. Something needs to change.
Must-Know Trends in Hospitality Marketing for 2025
We´ve seen it firsthand—the hotel industry is changing at a pace we’ve never experienced before. To stay ahead in 2025, we all need to adapt to new trends that are redefining how hotels connect with their guests. Developments including AI-driven marketing are transforming outreach, hyper-personalization is setting new guest expectations, and sustainability isn’t just a trend—it’s the future. As a Hotel Marketing Solution, we are here to help properties like yours thrive in this evolving landscape.
10 Must-Have Hotel Marketing Tools to Increase Bookings in 2025
Are you overwhelmed by the sheer number of hotel marketing tools out there promising to transform your marketing? As a hotelier, knowing where to start—and which tools actually deliver results—can feel like a daunting challenge. What if you had a clear roadmap to the most effective options, designed specifically to make your life easier and boost your bookings?
Multi-Channel Marketing for Hoteliers: The Ultimate Guide
Ever wondered how your hotel can rise above the noise in today’s hyper-competitive, digital-first world? It’s all about showing up where your guests are—whether they’re scrolling through your website, or on TikTok and Instagram for travel inspiration or planning trips. Multichannel marketing isn’t just a buzzword; it’s your secret weapon to capture attention, connect with diverse audiences, and turn lookers into bookers.
The 8 Hottest Trends to Watch in Revenue Management for 2025 & Beyond
As a leader in revenue management consulting, we’re always at the forefront of what is happening in the hotel industry ─ and keeping a close eye on how revenue management trends keep evolving. In this article, we take you on a deep dive to understand the most important trends in revenue management and highlight which opportunities will help your hotel stay ahead of the game.
How to Really Make Money with a Hotel: Maximizing Hotel Performance
Alright then, let’s cut to the chase. You’ve got a hotel, right? And you’re probably wondering how to get it full with happily paying guests. Well, buckle up, because I’m about to spill the beans on how to squeeze every last penny out of your hotel venture. Forget those boring textbooks and those stuffy advisors. We’re going to get down and dirty with the real-world strategies that we have actually seen working as a revenue management consulting company.
Occupancy vs ADR, the Never Ending Discussion in Revenue Management
Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. ‘How can I make more profit with my hotel?’ Owners that are closely watching the P&L statement are especially keen to understand how they can drive the bottom line of their hospitality business.
Les dix ans du DSM5
Dix ans après la publication du DSM5 il est important de faire le bilan avec des points de vue différents émanant des usagers, des professionnels européens et US, du public Partirez au colloque prévu le 15 et 16 Décembre 2023 Différentes formules d’inscription sont prévues Cliquez sur ce lien : infotronique.fr/DSM5 DSM S: ten years later And now?
10 smart hotel cost control ideas to save money
Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey. Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn’t have been addressed at a better time.
Smart Hotel Cost Control Ideas to Save Money : 4Hoteliers
SHARE THIS PAGE NEWSLETTERS CONTACT US SUBMIT CONTENT ADVERTISING Smart Hotel Cost Control Ideas to Save Money By Patrick Landman Tuesday, 16th May 2023 Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn’t have been addressed at a better time.
10 Effective Cost-Saving Strategies for Hotels – Hotelier Maldives
Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey. Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn’t have been addressed at a better time.
10 Effective Cost-Saving Strategies for Hotels
Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey. Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn't have been addressed at a better time.
KPIs to Look Out For in a Hotel P&L Statement – Hotelier Maldives
A hotel profit and loss (P&L) statement provides an analysis of a hotel’s revenue, cost, and profit performance. It helps one understand how much bottom-line margin the property is making. Therefore, it is essential for any hotel manager to fully understand each line item of their P&L statement, and where pertinent, how to interpret the data to inform business decisions. P&L statements are typically carried out on a monthly, quarterly, and annual basis.
5-Step Plan for an Effective Hotel P&L Statement – Hotelier Maldives
Hotel Management isn’t merely about strategy. There are many layers, each of which requires your undivided attention. Hotel asset management, human resources, operations, budgeting, and income and cost control are but a few areas which need focus, as well as the requisite knowledge and skill. But how can you efficiently assess the business areas that generate maximized profits?
The Importance of Profit and Loss Statements for Independent Hotels – Hotelier Maldives
A hotel profit and loss (P&L) statement provides an analysis of a hotel’s revenue, cost, and profit performance. It helps one understand how much bottom-line margin the property is making. Therefore, it is essential for any hotel manager to fully understand each line item of their P&L statement, and where pertinent, how to interpret the data to inform business decisions.
How to Perform Hotel Market Research – Hotelier Maldives
No plan is viable without some form of research. Especially if you require outside investment you will need to demonstrate you have done a hotel market study for your new hotel concept. It will also be helpful for you to put your ideas on paper and benchmark them against the market to determine the chance of success. Based on our hotel management company´s experience we have put some pointers on paper.
Tips to Respond to Changing Consumer Demands & Markets in the Hotel Industry – Hotelier Maldives
Predictability makes business much more straightforward. The key is to be agile in order to respond to market shifts well. The pandemic witnessed a lot of hotels going out of business or experiencing a massive downturn in customers, as a result of a failure to adapt to the shift from international to local and national tourism. The pandemic illustrated exactly how vulnerable hotels are to factors outside of their control.
3 Tips for Hotels to Drive Direct Business – Hotelier Maldives
Online travel agencies (OTAs) dominate the market when it comes to spending power on research and hotel marketing. Some hotels come to derive most or all of their business from third-party entities. While they can have an important role to play in business generation, you must ensure to have a well-balanced business mix between all channels, and not overly depend on one or a few channels (like in any business). To do so, you can follow these three best practices: 1.
10 Challenges the Hotel Industry Faces in 2023 – Hotelier Maldives
In 2023, there are many challenges faced by the hotel industry, which may quickly feel overwhelming to address. However, with the right approach, tech stack, and process streamlining, hotels can drive their success in 2023 and beyond. Summer 2022 has seen tourism soar once more, as wanderlust returns to holidaymakers and travellers eager to make up for lost time during the pandemic-induced periods of lockdown and travel restrictions. Many challenges in the hotel industry remain, though.
Hotel Budget Season: Are you Ready for 2023?
No time to lose, the next year is almost here. And a good hotel budget plan isn’t made overnight. How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Have you gone over what next year will look like in terms of performance, and does it describe all actions in detail? Does everyone on the team know what the objectives are and which steps to take to get there?
Hotel Marketing Plan & Strategies for 2022 & 2023
By Patrick Landman Today’s traveler’s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating.
Hotel Marketing Checklist for 2022 & 2023
Today’s traveler’s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.
How to start a hotel business
For many people, starting their own boutique hotel or luxury bed and breakfast is like a dream. Most are drawn by the charm of hospitality and see it as a chance to start a new beginning. But opening a hotel business, just like any new company, is more difficult than it might seem at first sight. Particularly if you have never worked in the international hotel industry, you will be faced with many things you might have not considered or imagined before.
10 solutions to challenges the hotel industry faces in 2022
4. Missing the marketing boat Marketing increasingly drives business from the front. This is especially the case in the travel and tourism industry. Many hotels still treat marketing as something of an afterthought though, with the impression that it is a ‘nice to have’ rather than the essential business driver that it is in reality. With the right CRM system and retargeting strategy, hotels can quickly generate new and repeat business.
Hotel of the future - New experiences, new opportunities
Beyond brand: Meeting new customer expectations Hotels are in a period of significant evolution and opportunity. From online travel agents to the commoditization of hotels, changes in the travel and hospitality industry are challenging hotels to move beyond brand identity and extend and deepen their relationships with travelers.
Should hotels offer Airbnb's new split-stay booking options too?
Airbnb rolled out a new “split-stay” booking feature in May in response to consumers’ shifting demand for post-pandemic travel. Will Airbnb’s new booking feature become a game-changer in the lodging industry? How does Airbnb’s new split-stay feature work? Airbnb will allow travelers planning a trip of one week or longer to divide their stays between two different homes (Pohle, 2022).
Agilysys Introduces 13 Hospitality Solution Studios™ Tailored to Maximize Return on Experience Based on Venue Characteristics
Booth #925 at HITEC Orlando 2022 will feature 13 Hospitality Solution Studios that combine Agilysys core PMS, POS, and Inventory & Procurement systems with specific Experience Enhancers™ based on how guests and staff interact in specific venues ORLANDO, FL and ALPHARETTA, GA — JUNE 28, 2022 — Acknowledging that Return on Experience (ROE) impacts business success in a variety of venues outside of hotels, resorts and casinos, Agilysys, Inc.
Hotel Internet Services Reveals Evolving Guestroom Entertainment Expectations With Publishing of In-Depth White Paper at HITEC Orlando
Hundreds of surveyed guests and hoteliers demonstrate the growing importance of experience personalization, security and privacy as well as ease of use in meeting modern in-room entertainment needs. Clearwater, Fla. - Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry, has announced the release of its latest white paper focusing on the shifting demands of guests over what counts as a modern guestroom entertainment experience.
How to Be the Best Target Hotel for Corporate Meetings
The hotel industry’s recovery after the pandemic has largely been driven by leisure travel. This summer, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is yet to make a full comeback post-pandemic. This could be credited to the rise of remote work and virtual meetings. Unfortunately, this has been a major blow for hotels that depended on hosting corporate meetings.
Experiential Hotel Packages Set to Bloom in the Post-Pandemic Original
The travel recovery that hotels are gearing up for over the next year will not see the same guest behavior as in 2019. The world has changed and hotels have to adapt to the new demands. One key direction where travel is headed is towards time maximization – filling a vacation or work trip with meaningful moments because you never know when the prospects of moving freely about the globe will grind to a halt once again.
Restaurant point of sale - the nerve center for modern operations
Infor 5 min read15 June 2022 Consumer culture in every industry has become increasingly digital, representing a fundamental force to drive how business operations have shifted. As a result, the evolving role of the restaurant point of sale solution has only increased in importance in our current age. This has taken many forms, from the way that guests engage with an offering via restaurant POS technology, to the way that solutions have played a role in determining overall business strategy.
Meeting the Now Mandatory Guest Expectation for Mobile Apps and Keys
Coming out of the pandemic, there are some changes that will slowly subside and others that we are quickly realizing will become permanent fixtures of hotel operations. Per the title, we’re focused on one such change: whereas before the pandemic guests considered the ability to get into their rooms and communicate with hotel brands via their phones as a value-add, now such capabilities are seen as mandatory.
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