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Brands By Jenny Shroff & Paul Escajadillo, Burt’s Bees Customer Sales Planning Team Consumers told this story first. On TikTok, cherry had become shorthand for something elevated, nostalgic and shareable, growing 53% year-over-year before most brands had noticed. Our Burt’s Bees team noticed. We took that signal into the lab, created a cherry vanilla formulation that delivered on the trend’s promise, and brought it to Target with full-funnel support.
Brands By Paul A. Escajadillo, Customer Sales Planning Manager, Burt’s Bees – Sales This holiday season, we’re making retail history: For the first time ever, Walmart, Target, Amazon, and Sam’s Club will each feature exclusive Burt’s Bees holiday items — a bold move set to light up the season and elevate our brand presence like never before.
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