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paul farris

As seen in: WARC, GfK Marketing Intelligence Review, Meetings and Incentive Travel
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Articles by paul farris

Learn from my mistakes!

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By paul farris
| Meetings and Incentive Travel Verified
When you attend a festival it all looks relatively straightforward. Entertainment? Check. Food and drink? Check. Stalls and stands? Check. But it’s only when you’re on the other side of the organisational fence that you see the sheer extent of the logistical decision making, planning, strategy and insight that is required to make an event on such a scale a success.
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How Corporate Culture Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools

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By Douglas West, John Ford, paul farris
| WARC
This study provides a survey of the methods used by U.S. advertisers to set advertising and promotions budgets and the effects of culture, risk, and organizational experience on these choices. Marketing budgets Media & communications budgets Sales promotion United States Strategy Douglas West King's College London John B. Ford Old Dominion University Paul W. Farris University of Virginia Darden School of business... WARC subscribers can sign in to keep reading Not a subscriber?
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The Impact of Cyber Attacks on Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches

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By Kimberly Whitler, paul farris
| WARC
The Impact of Cyber Attacks on Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches Kimberly A. Whitler and Paul W. Farris This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches. The Impact of Cyber Attacks on Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches Kimberly A. Whitler and Paul W.
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