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Articles by Paul Stemmet
Why most AI transformations fail before they even begin
Across Africa and globally, organisations are accelerating investment in AI. The ambition is clear: improve efficiency, unlock growth and future‑proof the business. Yet despite this momentum, many AI initiatives fail to scale or deliver meaningful impact. The issue is rarely the technology. The difference is where organisations start. The real problem is not AI. It is understanding the customer Most AI programmes start with tools. New models. New platforms. New automation.
Why most AI transformations fail before they even begin
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries Across Africa and globally, organisations are accelerating investment in AI. Author: Paul Stemmet, managing director at Dentsu Data Labs, EMEA: sub-Saharan Africa The ambition is clear: improve efficiency, unlock growth and future‑proof the business. Yet despite this momentum, many AI initiatives fail to scale or deliver meaningful impact.
Why most AI transformations fail before they even begin
[PRESS OFFICE] Across Africa and globally, organisations are accelerating investment in AI. The ambition is clear: improve efficiency, unlock growth and future‑proof the business. Yet despite this momentum, many AI initiatives fail to scale or deliver meaningful impact. The issue is rarely the technology. The difference is where organisations start. The real problem is not AI. It is understanding the customer Most AI programmes start with tools. New models. New platforms. New automation.
The power of place in modern marketing Original
In the swiftly changing realm of digital marketing, Location-Based Marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision. By seamlessly integrating privacy-compliant location information from mobile devices with crucial points of interest such as restaurants and shopping centres, LBM empowers marketers to devise highly targeted campaigns that captivate consumers precisely when their interest peaks.
The power of place in modern marketing
[PRESS OFFICE] In the swiftly changing realm of digital marketing, location-based marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision. By seamlessly integrating privacy-compliant location information from mobile devices with crucial points of interest such as restaurants and shopping centres, LBM empowers marketers to devise highly targeted campaigns that captivate consumers precisely when their interest peaks.
5 reasons sports betting is booming in SA Original
Any sports fan – and in South Africa, there are many millions of them – can’t have failed to notice how rapid the rise of online sports betting has been in the country. Over the past few years, something that many would previously have seen as a niche activity has firmly entered the mainstream. Photo by Erik Mclean on Unsplash Sports betting companies now advertise heavily during big sporting events, sponsor major teams and tournaments and even hold the naming rights for certain stadiums.
Game changer: How data science is reshaping esports Original
Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. In South Africa, the video games market is projected to reach approximately $72.35m in 2024, with an annual growth rate of about 5.93% projected through 2027.
Tapping into the global zeitgeist
The advertising and marketing industries are constantly changing, driven by new technology and people’s behaviour. Across Africa, advancements in technology and increased internet penetration are revolutionising the advertising landscape. The use of language models like Open AI’s Davinci and ChatGPT is making it easier and more cost-effective to engage with people from different cultures and languages.
The bright side of super intelligence
The creation of superintelligent machines may still be decades away, but people already fear the impact it might have. File Photo: IOL JOHANNESBURG – The idea of machines turning into man’s worst enemy is not a new one. Whole movies have been devoted to this theme, from Space Odyssey 2000, where the computer HAL “eliminates” humans because it thinks they will sabotage a mission, to the Matrix where Neo has to rescue the human race from machines that are harvesting people like battery chicken.
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