Paul Froio’s Biography
Paul Froio is a global business expert who has held multiple executive positions in sales, marketing, and product development over the course of his 27-year career with Reebok. His areas of expertise include brand strategy, direct-to-consumer sales, retail merchandising, and operations.
Most recently, Froio was responsible for designing, developing, and marketing product ranges for commercial channels of distribution. He has also spent time in leadership and people development roles, helping to cultivate talent and drive success within businesses.