Paul M. Wilson is the CEO of Sarasota, Florida-based NetReputation, a company specializing in online reputation management, crisis management, public relations, and digital marketing. He leads the organization with a focus on helping clients manage complex situations while building sustainable growth. His work includes guiding executive teams, refining strategic direction, and ensuring that services align with evolving business needs. His experience advising leadership teams has contributed to a structured and results-focused approach.
Over the course of his career, Paul has supported organizations in improving revenue performance and strengthening their market position. His leadership roles at iProspect and RKG, both now part of Dentsu, reflect his ability to scale businesses and develop consistent growth strategies. He also created a sales training framework titled "Winning Every Stage of the Sales Process," which has been used to improve sales effectiveness and build long-term client relationships.
Advising Companies Across Growth Stages
Before joining NetReputation, he founded Massive Growth Partners, also known as Paul Consulting. Through this advisory work, he supported companies at various stages of development, from startups to established organizations preparing for expansion or acquisition.
Paul's consulting approach emphasized collaboration with leadership teams. He worked to identify operational challenges, develop clear strategies, and guide execution across sales and marketing functions. He also focused on mentoring internal teams to improve alignment and performance. Several of his clients achieved meaningful growth and were later acquired by private equity firms, demonstrating the effectiveness of his methods.
Paul M. Wilson also worked with digital marketing agencies and technology providers, helping them strengthen sales processes and expand into new markets. His responsibilities included lead generation planning, team development, and go-to-market strategy across both domestic and international markets. He advised on pricing structures, negotiation strategies, hiring practices, and compensation models. In addition, he supported system integrations involving platforms such as HubSpot, Salesforce, BigCommerce, and eTail Insights. His work often extended through the full acquisition lifecycle, from early planning stages to post-acquisition integration.
Driving Results in High-Growth Environments
Earlier in his career, Paul Wilson held leadership roles at iProspect, including Chief Revenue Officer. During his time there, the company expanded from a regional agency into a global organization with offices across multiple regions. He played a role in developing scalable sales processes and training programs while supporting steady revenue growth. He also contributed to the company’s acquisition by Aegis Media, which later became part of Dentsu.
Paul later joined RKG’s executive team, where he helped increase revenue from $5 million to $30 million within three years. His work focused on building a consultative sales model, expanding into new industry verticals, and securing enterprise clients such as Nordstrom, Ashley Furniture, and Atlassian. He was also part of the leadership team that guided the company through its sale to Merkle, strengthening its position within a larger global organization.
At NetElixir, where Paul served as Chief Growth Officer, he led both sales and marketing initiatives. During his tenure, the company experienced a 57 percent increase in revenue. He worked to improve team performance, build partnerships with organizations such as BrightEdge and Miva, and refine pricing strategies by clearly communicating service value. These efforts contributed to increased annual contract value and improved overall business performance.
Supporting Causes and Community Initiatives
Paul is actively involved in philanthropic efforts, particularly those focused on cancer research. He serves as co-chair of the City of Champions golf tournament, which supports the Prostate Cancer Foundation. The event has raised over $900,000 in its first three years, with funds benefiting organizations such as Dana-Farber Cancer Institute and Mass General Brigham. His continued involvement reflects a commitment to supporting initiatives with meaningful impact.
Life Outside the Office
Based in Wellesley, Massachusetts, Paul is also involved in residential real estate alongside his wife. Their firm, The Wilson Group at Compass, focuses on the luxury housing market in the greater Boston area. The business has completed $250 million in transactions and has represented several high-value property sales. In 2023, the firm handled two of the largest residential transactions in Wellesley.
Paul M. Wilson continues to apply his experience across leadership, advisory work, and community involvement, maintaining a steady focus on building organizations that deliver consistent growth and long-term value.
