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A 2017 Gartner report found that 81% of companies expected to be competing mostly or completely on the basis of Customer Experience (CX) within two years. Now that 2019 is here, are you taking time to make sure the customer is at the heart of your brand experience? Whether via service interactions, product quality, or overall brand, experience has become the deciding factor that determines whether or not a customer will do business with a company.
Scott Wilson is the Founder and CEO of thatsoftwareguy.com, an independent ecommerce software company that uses Salesforce Essentials, Salesforce’s CRM built for small business. A lot of things in life “just happen.” Some call it a coincidence. To me, it’s meant to be. My journey as an entrepreneur – along with my journey discovering Salesforce – were exactly that. One Simple Request Started My Business Owning a business wasn’t a part of my life plan.
We’ve all attended numerous networking events, conferences and even social events where we look to make connections that can help us further expand our business goals and bottom lines. Pleasantries and business cards are exchanged and then comes the usual, ‘what do you do?’ Such a simple question, yet one powerful enough to sink your battleship. If you’re not ready to answer this question in 118 seconds or less, chances are you won’t be making many meaningful connections.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
