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You will catch more flies with honey than vinegar, as the old saying goes. And it’s true in more ways than just that being kind to others is more likely to make others be kind to you. Reciprocation—or more appropriately the longing to reciprocate (both favors and wrongdoings)—is at the core of human psychology. Indeed, evolutionary psychologists refer to “reciprocal altruism” as the basis for human friendships.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
