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Articles by Pete Hirsch
Q&A: BAT FD Tadeu Marroco on progress and development
Where did you study before BAT? I had a great time studying electrical engineering at the Federal University of Rio de Janeiro (UFRJ). After graduating, I studied for an MBA at the UFRJ COPPEAD School of Business and the ESSEC Business School in France. These gave me a great foundation for life in a business as international and diverse as BAT. What made you join BAT in 1992? It was an easy decision to make — BAT was an international business and was, and still is, highly regarded in Brazil.
Leadership key to effective digital transformation
Leadership & Management The impact of coronavirus has created an imminent opportunity for CFOs and FDs to push for a true digital transformation within the function. “There’s an expectation that it comes from IT and the back office, but actually, more often than not, the ‘champion’ is finance,” says Rachel Seymour, head of product, medium segment at Sage. According to Sage’s CFO 3.0 report, 70 percent of CFOs hold full responsibility for their organisation’s digital transformation.
Automation key to support post-pandemic finance
Technology A year ago, finance departments were urged to digitise; today, market participants have been forced to embrace the essential. CFOs and financial directors have led their organisations through a difficult financial landscape, but stronger technology is essential for businesses to survive and thrive. However, Christoph Dubies, chief strategy and transformation officer at Serrala, explained that many departments are still working with fragmented, disconnected systems.
Underlining the importance of diversity: a mission shaped by mindset
Technology “What you put into life is what you get out of it.” At the age of 26, I qualified as a CIMA accountant. It was no easy journey as I had to work hard through the most difficult of circumstances. I found out that my dad only had weeks to live about a fortnight before sitting my strategic exams. But I knew that I had to keep on persevering not just for myself, but for him too. Since my CIMA journey started the spirit of never giving up always stayed with me.
Automation to raise bar for entry-level positions
The proliferation of technology has given way for businesses to automate a lot of the tasks that would typically be carried out by someone in an entry-level role; reporting, completion of manual spreadsheets, and data collection. This is particularly pertinent in the accounting and finance professions, where according to McKinsey Global Institute’s automation research existing technologies could fully automate 42 percent of finance activities.
CEOs of the Future: Your Brain Is a Black Box
Who is right? writes Pete Hirsch, Chief Technology Officer at finance and accounting software leader BlackLine. This intersection of trust is a relatively new phenomenon, albeit one that mirrors the pace of adoption of artificial intelligence in the enterprise. Two years ago, there were concerns amongst CEOs that unintended bias could creep into an AI algorithm.
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