CNNI Digital Senior Editor, Global Breaking News. Views = mine. Retweets ≠ endorsements. edition.cnn.com/profiles/peter…

Peter Wilkinson’s Biography

Social media consultant, international trainer, speaker and director of the marketing talent portal www.socialmediamarketing.eu.com - The leading SMM portal for marketing talent and online SMM | digital training.

I am a social media marketing professional, Chartered Marketer and MSP® programme manager. I am passionate about social media and what it can bring to the organisation. Not just the external marketing side of social media strategy but also the way it can be used inside the organisation to engage the culture, fire up organisational energy which in turn will invigorate the brand energy realising real business value and measurable benefits.

I speak on social media strategy at conferences internationally from London to Moscow to Marbella. Working at the highest level, I help leaders and companies understand how they should bring social media into their strategy and realise its potential.