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Articles by PG Aditiya
Fali Vakeel, the last of Indian adland's Mad Men: MullenLowe Lintas Group
ABBY Awards powered by One Show in 2024 has added new categories this year. “We continue to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world,” stated a press release. Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals. Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.
'Steely will and a heart of gold, my sister Usha'
ABBY Awards powered by One Show in 2024 has added new categories this year. “We continue to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world,” stated a press release. Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals. Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.
Vedang Raina and Rasha Thadani celebrate hues of self-expression in Crocs Holi campaign - Exchange4media
Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account was won following a multi-agency pitch and will be serviced from the agency’s Chennai office. As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing.
ABBY Awards Powered by One Show adds new categories in 2024
Our journey began in the early 2000s, during my college days in the world of advertising. It was a time when emails were our primary mode of communication, and it was through this digital thread that Resham first entered my life. She messaged me, seeking advice about joining MICA, the college I was attending. Little did I know that this initial exchange would blossom into a lifelong connection.
Storyboard18 | Gehraiyaan: The depths of your agency’s alumni problem
Many of us in the A&M field know a ‘Karan’: an alumnus who feels and acts like they’ve quit a bad habit (like smoking) when they exit the agency. Karan represents a worrying statistic: unhappy alumni. (Representational image) Talent in the A&M industry must internalize that selling a bottle of hand wash or an offer on pizzas or luxury fashion or a streaming service or a crypto exchange can be equally exciting.
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