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Articles by Phil Walden
Social Media Storytelling Arms 'War Dogs' For Box Office Victory
Digitally War Dogs leant heavily on custom programs which told the story of what it means to be a 'war dog', educating fans with flashy infographics, fun clips and custom articles.
Digital Push Sets Up 'Sausage Party' For A Sizzling Box Office Start
The animated Seth Rogen comedy leaned heavily on digital promotion to reach its younger target audience, attributing approximately half of its marketing budget to online promotion.
How Driving Social Conversation Launched 'Suicide Squad' To Record August Opening
Suicide Squad carefully courted fanboys with a steady stream of content drops and activations at strategic events such as Comic Con to keep conversation rolling, while the larger campaign sold moviegoers using the mass appeal of a cast featuring Will Smith and Margot Robbie.
'Jason Bourne' Leverages Matt Damon's Return For Box Office Victory
Matt Damon returned to the role of Jason Bourne with a bang this weekend, taking almost $60 million and becoming the second highest opening entry in the franchise. Damon's return after a nine year hiatus coupled with his own star power catapulted the movie to an awesome opening.
In Photos: Toys of Comic-Con 2016
Stylized Power Ranger toy at San Diego Comic-Con 2016.
'Star Trek Beyond' Rides Wave Of Comic-Con Social Media Buzz
Showing the movie there was the perfect way to engage a concentration of die-hard fans and kickstart social activity, with inventive tie-ins with NASA, chats with Spock on the messaging service Kik. and an active Snapchat campaign.
'Ghostbusters' Survives Social Media Backlash
The name of the game for the movie's digital campaign was to turn around the poor initial sentiment. It was able to win back the core audience with amplification of positive reviews and some clever activations.
How Social Media Helped 'Secret Life Of Pets' Strike Box Office Gold
Trailers are perhaps the most pivotal element of any movie campaign and with a very popular spot already in the bag, Universal's marketing campaign convert that awareness into ticket sales with a fun and impressive digital campaign.
Resurgence' But Propels 'The Shallows'
No amount of social media wizardry likely could have overcome the lack of Will Smith in 'ID:R,' while 'The Shallows' leveraged a digital heavy campaign to reach distinct genre target audiences and outperform at the box office.
'Finding Dory' Rode Social Media Wave On Way To Record-Breaking Debut
Credit: Disney As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance – so what clues did online activity give us about the box office potential of this weekend’s wide releases?
Digital Tracking: ‘Finding Dory’ Heads for Record Opening
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Movie Pilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns are at their peak.
How 'The Conjuring 2' Shook The Sequel Curse To Win At The Box Office
As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance - so what clues did online activity give us about the box office potential of this weekend's wide releases? Credit: WB The Conjuring 2 (WB) Forecast: $33 [...]
Digital Tracking: ‘Conjuring 2’ to Beat Box Office Competition
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Movie Pilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns are at their peak.
Turtles Take Top Spot At The Box Office
As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance - so what clues did online activity give us about the box office potential of this weekend's wide releases? Teenage Mutant Ninja Turtles: Out [...]
‘Ninja Turtles 2’ to Take Down ‘X-Men: Apocalypse’: Digital Tracking
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns are at their peak.
Apocalypse' Makes It A Memorial Day To Forget At Box Office For 'Alice'
Both the dueling sequels did worse at the box office and on social media then their predecessors, but the picture is much darker for the Johnny Depp-anchored 'Alice Through The looking Glass.'
As 'Angry Birds' Soared, Why Did 'Neighbors 2' And 'Nice Guys' Miss At Box Office?
Credit: ComingSoon.net As studios shift more of their precious marketing dollars away from traditional marketing methods and toward digital campaigns, social media is taking on ever greater importance - so what clues did online activity give us about the box office potential of this weekend's wide releases?
How 'Money Monster' And 'The Darkness' Leveraged Social Media At The Box Office
With 'Captain America: Civil War' and 'Jungle Book' still hogging the top spots at the box office, this weekend's new releases faced a tough battle for ticket sales. Both 'Money Monster' and 'The Darkness' were moderately budgeted, which mitigated the risk for their distributors, and were aimed at fairly well-defined audiences, which allowed more targeted and cost effective marketing campaigns.
Civil War Scores Fifth Highest Opening Ever
As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance - so what clues did online activity give us about the box office potential of this weekend's wide releases? Captain America: Civil War (Credit: http://www.comicbookresources.com/) Captain [...]
Pain in My Heart
Song Written by Otis Redding, Phil Walden Originally written by Allen Toussaint Language English Adapted from Ruler of My Heart written by Allen Toussaint Comments Original writing credit was "Redding". As an out of court settlement, the credit was changed to "Naomi Neville".
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