Skip To Main Content
Philasande Sokhela on Muck Rack

Philasande Sokhela

As seen in: IOL News, Business Report, Cape Argus, Independent Online, EIN News, Bizcommunity, Magzter Inc., STAR, TechFinancials, Pretoria News and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Philasande Sokhela’s profile

Articles by Philasande Sokhela

Africa's role in the digital economy: Market, mine, or digital maker?

|
By Philasande Sokhela
| Magzter Inc. Verified
Cape Times | July 06, 2026 Globally, data has become a new commodity. The challenge is no longer whether nations are connected, but who owns, governs and extracts value from this commodity. According to the United Nations Conference on Trade and Development (UNCTAD, Digital Economy Report 2021/2024 updates), over 70% of global data traffic is controlled by a small number of firms headquartered in the United States and China, underscoring the concentration of digital power.
Open in Who Shared Issue with article?

Africa's role in the digital economy: Market, mine, or digital maker?

|
By Philasande Sokhela
| Business Report Verified
TECHNOLOGY Philasande Sokhela|Published 19 minutes ago Explore the critical question of whether Africa will remain a mere market for global data or emerge as a significant player in the digital economy. Image: Pixabay Globally, data has become a new commodity. The challenge is no longer whether nations are connected, but who owns, governs and extracts value from this commodity.
Open in Who Shared View Duplicates (6) Issue with article?

Rise of the machine customers: are we automating ourselves out of business? Original

|
By Philasande Sokhela
| Business Report Verified
As businesses integrate AI into their operations, consumers are doing the same, says the author. Published 6m ago | Published 6m ago Has it ever crossed your mind that we may be living in the age of technological singularity - where computer intelligence surpasses human intelligence? Scholars have long debated this possibility, suggesting that we could be entering an era of superintelligence that is fundamentally disrupting industries and reshaping the world as we know it.
Open in Who Shared View Duplicates (12) Issue with article?

Treating digital marketing as wasteful is a mistake

|
By Philasande Sokhela, Niamh NicLiam
| Bizcommunity Verified
In the offline environment, executives expect to see an immediate ROI, which translates into increasing sales or more feet through the door. But beyond more “likes” and increased followings on social media platforms, they fail to see the value in digital campaigns, or reconcile digital marketing efforts and business ROI, which leads to digital marketing being undervalued, and not being seen as a big business driver, causing frustration for marketers.
Open in Who Shared Issue with article?

Is South Africa Ready For A Contact-Less Economy?

|
By Philasande Sokhela, Gugu Lourie
| TechFinancials
The 2019 Future of Payments in South Africa report by Deloitte and Mastercard stated that “although 80% of South Africans have a bank account, most consumer transactions are still cash-based” and that a “relatively high share of consumers (45%) receive cash salaries.” In the chapter titled, ‘Why does it continue to dominate?’, the report goes on to say, “although rural and township residents were found to use cards for 60% of their transactions at formal retailers, only 4% of transactions...
Open in Who Shared View Duplicates (2) Issue with article?
Show More