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The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right brand strategy, creative expression and experience design—but few spend just as much time and attention developing a thorough and thoughtful strategy for brand implementation. It requires much more than a public-facing change in aesthetic and philosophy.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.