To print this article, all you need is to be registered or login on Mondaq.com. A. Summary On January 31, 2020, the UK will cease to be a member of the European Union and European Economic Area (EEA).1As a consequence: The EU's General Data Protection Regulation (GDPR) will continue to apply, in particular to entities established in the post-Brexit EEA or established outside the EEA, but targeting individuals there. The GDPR will, however, cease to apply to similar activities conducted in UK.