PJ Gach on Muck Rack

PJ Gach

Verified
(She/Her)
New York
Covers:  Fashion (men's and women's), beauty, skin care, grooming, lifestyle, pets, food and drink
Doesn't Cover: Cannabis, sexual wellness ,nuclear physics, the stock market, computing, tech. real estate.
Fashion & Shopping Journalist: Her work appears in TIME, TODAY, and other top-tier publications. She has been interviewed on smart shopping for variety of mags

Interview

What was your first job as a journalist?

Does college count? I fell into an editorship at my college's newspaper.

Have you ever used a typewriter?

Yes, they're weird.

How is social media changing news?

the 24-hour news cycle is working at warp speed right now.

What does it mean to be a journalist?

To have the ability to improve someone's life by informing them with news they can use in their daily life.

How do you prefer to be pitched on stories?

Email only, please.

What tools and software do you use to do your job?

Tools and software? It all depends on what I'm working on. NLM, Google for a start, interviewing experts, research is a rabbit hole.

What's your favorite social network?

Instagram

Who do you wish followed you?

Helen Mirren and/or Tom Ford

Why did you become a journalist?

It gives me the license to ask the why and how of things.

What advice can you offer to aspiring journalists?

Never let anyone tell you that you can't do something; find a workaround. Be determined. Be kind, and be polite.

When's the best time to pitch you?

As long as it's an email, time doesn't matter.

What's the worst pitch you ever got?

Name incorrect, wrong publication, and on something I would never cover.

What's your favorite drink?

bourbon

When you're not at a computer, where are you most likely to be?

Sleeping! Playing with dogs, or wandering around my favorite city.

Aside from your own, what's your favorite publication to read?

Anything from Puck

What's the most common misperception about your beat?

Fashion journalists are superficial.

Would you like to take the Muck Rack Interview? Create a Muck Rack profile.