Destination Discourse

Aug 06, 2026 — Stuart Butler and Adam Stoker step outside destination marketing to spot the trends reshaping consumer attention right now - and don't even agree on which ones matter most. Adam opens with Reddit, still one of the most under-used channels in marketing....

No transcript available.

Jul 30, 2026 — In this episode of Destination Discourse, Stuart Butler and Adam Stoker recap Adam's latest CMO Jam - a live, candid roundtable with six DMO marketing leaders - and dig into the ideas that stuck. The biggest one: panelist Christian Mingle pushed back...

No transcript available.

Jul 23, 2026 — AI is already cutting DMOs out of the trip-planning conversation - and Will Wright (Destination Core) thinks most destination websites are wasting the one asset that could save them: real local knowledge. Will's thesis: DMOs are sitting on one of the...

No transcript available.

Jul 16, 2026 — In this episode of Destination Discourse, Stuart Butler and Adam Stoker tackle a question most DMOs would rather avoid: why should AI ever trust your content over anyone else's? Stuart's thesis - DMOs have grown addicted to equitable treatment of every...

No transcript available.

Jul 09, 2026 — Dan Flores, Head of Tourism at Satisfi Labs, joins Stuart Butler and Adam Stoker with an uncomfortable premise: most DMOs are still treating AI like a gadget instead of a coworker. Dan explains why "we need AI on the website" isn't a strategy, and why...

No transcript available.