May 28, 2026 — In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packaging and start shaping what is...
May 28, 2026 — In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packaging and start shaping what is...
Mar 26, 2026 — In this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break down the strategy behind the Fordham Pizza Shop activation at NACAC. What looked like a creative stunt was...
Mar 26, 2026 — In this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break down the strategy behind the Fordham Pizza Shop activation at NACAC. What looked like a creative stunt was...
Mar 19, 2026 — In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results, AI-generated answers, and new discovery platforms change how prospective...