On Record PR

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Business, Management, Marketing
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Media Relations in the Age of GEO

Aug 17, 2026 — AI search is changing how law firms, lawyers, and their expertise are discovered. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to discuss what generative engine optimization (GEO) means for...
When a Lateral Hire Isn't the Story: How Law Firms Turn Moves Into Market Narratives

Aug 03, 2026 — With reporters receiving hundreds of lateral-move press releases each month, Gina Rubel and Jennifer Simpson Carr discuss why lateral hire announcements often fall flat, even when the move is strategically important to the firm. They explore how law...
Why Law Firm Growth Now Depends on True Integration: A Passle CMO Series Live Recap

Jun 22, 2026 — From AI acceleration and client loyalty to lateral hiring, data infrastructure, and the evolving roles of marketing and business development, Gina Rubel and Jennifer Simpson Carr recap Passle's CMO Series Live event. The conversation explores why firms...
Why Responsible AI Adoption May Define the Next Era of Litigation

Jun 08, 2026 — Nishat Mehta, CEO of Lexitas, joins Jennifer Simpson Carr to discuss how AI and technology-enabled litigation services are reshaping the legal industry. From deposition summaries and case triage to client pressure, access to justice, and the future of...
Why Law Firm Leadership Starts With Trust, Self-Awareness and Influence

May 26, 2026 — Former senior FBI executive, attorney, and leadership advisor Cassi Chandler joins Jennifer Simpson Carr for a conversation about what leadership requires in moments of uncertainty. From AI and social media to shifting workplace expectations and fear...