May 14, 2024 — “I believe in a world where the social network mimics your personal network, and when you’re a little bit depleted, you can just go and interact like in real life”. Ramzi Rizk is someone who is sitting at the intersection of technology, psychology and...
Apr 30, 2024 — In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims as the 'king of social,' helped Gymshark grow its following from 1.5 million to 20 million in just...
Apr 16, 2024 — The race to see who will make it to number one in the UK Christmas charts has always been a hotly contested battle. But by 2009, Simon Cowell’s X Factor winners were the dominant force, with four consecutive wins under their belt. Enter Jon Morter, a...
Apr 02, 2024 — When it comes to going viral on social media, the introduction of TikTok changed the landscape for how creators produce content, and how we consume it en masse. Nowhere is this more clear than with Garron Noone, an Irish star who went from starting...
Mar 19, 2024 — With over 10 million followers across their social platforms, Boiler Room has been dominating the online music scene since their inception in 2010. Their promotion of sets from underground dance artists via live streams has highlighted some of the...