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When I was hired by Aqua in February, my charter was to leverage my experience and market knowledge to enhance the existing partner program and to build a team of rock stars to support partners based on the new program construct. What I found when I arrived was a program much like others – focused on partner tiers and lacking real partner-driven feedback and insights. Ultimately, this program wasn’t truly bringing value to partners, customers, or Aqua.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
